At present, the domestic smart home market application is mainly concentrated in some high-end markets, such as high-end villas, smart communities, and smart home enthusiasts or professionals, in addition to smart hotels, smart office spaces and smart buildings, smart homes. It has developed very slowly in the ordinary residential market.
In recent years, the smart home market has been heated up. Especially in 2014, Baidu, 360, LeTV, Xiaomi and other companies have launched intelligent products. Although the entire smart home market has been heated up, this enthusiasm does not seem to be passed on. In the market and users, the overall market application of smart home is still tepid. Take Guanlin as an example. Although Guanlin’s sales of smart home products increased slightly last year, it accounted for about 15% of the total sales, but the traditional The building intercom products still occupy more than half of the country, and the intercom companies are still selling real intercom products.
At present, the domestic smart home market application is mainly concentrated in some high-end markets, such as high-end villas, smart communities, and smart home enthusiasts or professionals, in addition to smart hotels, smart office spaces and smart buildings, smart homes. It has developed very slowly in the ordinary residential market.
Exploring the reasons, in simple terms, should be the following:
From a market perspective:
First, smart homes have not yet formed rigid demand, that is, the user's consumption consciousness has not yet formed. Many users do not understand why smart homes cost hugely only for convenience.
Secondly, the price of smart home products is not enough to be close to the people. Although some are under the banner of affordable smart home products, but it belongs to small and small smart items, the ultimate goal of smart home is to realize the wisdom of automatic perception and intelligent linkage. Home system.
The third is the lack of a complete smart home service system support. Smart home manufacturers have matured in terms of related hardware and software, but the development of the matching service system is still relatively blank and backward. The home improvement industry in the market or the smart home service experience industry that has entered the last mile of the family should be said that it has not yet found a clear profit model and market entry.
From a technical point of view:
Mainly concentrated in these three points, the technical standards are not uniform, followed by the practicality of product functions to be strengthened; the third is the complexity of operations, the products are too people-centered, and the learning cost is high.
The concept of hot speculation allows the merchant to see a future market, how long the market has formed from maturity to maturity, which contains too many uncertain factors. The domestic smart home market is in the concept of first-class, single product and application independent and scattered stage, compatible, China Unicom is the next step, we wait and see!
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