Do you really know about custom furniture?

Furniture customization is based on large-scale production of furniture companies. Each consumer is regarded as a separate market segment. Consumers design according to their own requirements. Individuals who manufacture products according to consumers' design requirements Furniture.

First, the rise of custom furniture

In recent years, real estate has flourished, and various types of houses and decoration styles have emerged in an endless stream. Most of the furniture is relatively popular in design, and it is difficult to meet individual requirements. A lot of furniture is beautiful in the exhibition hall. Once moved to a specific home, it is eclipsed. It is not the size and the space of the house. The style does not conform to the overall decoration style. At this time, there are consumers who are tailor-made, and the same fashion items. A large number of custom furniture companies, such as custom furniture and Weiyi wardrobes, have emerged to provide personalized furniture customization services for Chinese consumers, including overall wardrobes, bookcases, walk-in closets, wall-mounted wardrobes, and overall furniture. The titles of the products belong to the category of custom furniture.

Second, compared with traditional furniture

Advantages of furniture customization

1, can meet the different personality needs of different consumers for furniture. In the traditional marketing model, furniture companies often follow the current market trend to carry out furniture R&D and production according to simple market research. However, the furniture produced by this model is not inconsistent with the requirements, that is, the style can not meet personal preferences. Customized marketing breaks down the market into individuals, designing furniture according to individual requirements, and consumers are one of the designers of furniture. Specific requirements can be made according to personal preferences, such as color matching, personalized specifications and so on.

2. Reduce inventory backlog. In the traditional marketing mode, in order to maximize profits, furniture companies reduce product costs through mass production. Once the market encounters a slight unpredictable, such large-scale production of furniture will inevitably lead to slow sales or backlog due to similarities, resulting in waste of resources. And custom marketing is based on consumer order production, almost no inventory, and accelerates capital turnover.

3. Reduce marketing costs. In the traditional marketing mode, in order to occupy the market, furniture companies often drive sales through advertising and sales promotion, and thus the cost is high. Customized marketing As long as the quality of the furniture is reliable and the price is reasonable, the furniture can be sold smoothly. In custom marketing, manufacturers directly face consumers to reduce sales and reduce expenses.

4. Helps accelerate product development. Under the traditional marketing model, many furniture companies' designers work behind closed doors. They only develop products based on simple market research. The furniture designed is very limited and it is difficult to meet the needs of the public. In custom marketing, designers have many opportunities to communicate face-to-face with consumers. It is easy to know the requirements of consumers and to develop products that are close to the needs of consumers.

Third, the customization must be condition

Establish a flexible production system

Each process of the company must have a rapidly adjusted production capacity to ensure that each order can be successfully completed within the agreed time.

Advanced scientific management

Without strong management, the implementation of customized marketing is difficult to achieve. For example, the consumer has customized a set of furniture, the designer must design according to the requirements of the consumer, the purchasing department should purchase the raw materials according to the design list, the production department should re-arrange the production, and the logistics department must check the delivery. A set of furniture can be easy to do, and tens of thousands of different pieces of furniture must be done in the same way, which is not something that ordinary companies can do.

Fourth, custom furniture process

The custom production process is different from the general furniture purchase. First, the designer will have a close contact and communication with the user, understand the user's hobbies and their home style, and then measure the door and design a reasonable custom furniture. The designer will provide a computer rendering, which will be customized by the assembly line according to the drawings after the user is satisfied.

The main subdivision is divided into the following steps:

1. The designer communicates with the owner to understand the owner's lifestyle and ideas;

2. Take the owner to visit the sample exhibition hall, inspect the product process and production production process, exchange the needs of the home configuration style, and arrange the interview time with the preliminary supporting plan according to the detailed record analysis of the meeting;

3, the initial door gauge, determine the size of the furniture placement;

4, multi-directional measurement, accurate measurement of furniture size and layout, including furniture, including curtains, lamps, fabrics, carpets, decorative paintings, decoration and other physical selection and overall spatial brightness, flow direction visual changes, color Matching, material texture matching;

5. Drawing the drawing design drawing on site according to the actual results on site;

6. Communicate the preliminary design plan with the owner;

7. Negotiating the program consultation and making adjustments to achieve satisfaction;

8. Keep the fabric, color, etc. communicated with the owner during production, invite the customer to inspect the furniture, etc.;

9. Finished delivery and installation time, furniture fitting, packaging, delivery and on-site installation.