Wooden floor cottage rampant who is wrong?

"Do you have a cottage today?" has become a buzzword in today's society. The trend of the cottage is getting more and more fierce, and it has now spread to the wood flooring industry. This is not only a problem of social habits, but also a security risk. So, who is wrong with the wooden floor cottage rampant?

Flooring companies do not pay attention to patents

As early as in 2005, the "locking patent" incident triggered an uproar in domestic flooring companies. Then, nature first sued the holy icon. After that, the Rhine sunshine and the holy images were torn apart due to the infringement of EO trademarks; even more striking was the news that CCTV floor false speculation and deceive consumers were exposed at the CCTV 315 party. Due to insufficient investment in corporate R&D in China, independent intellectual property rights have become a significant weakness in China's wood flooring industry. Due to the lack of scientific and technological innovation capabilities, China's wood-based panels do not have substantial international competitiveness. In addition, the threshold of the wood floor industry is too low, the products can easily imitate, resulting in a fishy situation, and now it is not difficult to explain the infringement incident on the wooden floor.

Wooden floor cottage rampant who is wrong?

Due to the low attention of the wood floor industry, many consumers are expensive. It is not known that there are many counterfeit and inferior products on the floors sold by small brands. In addition, wood flooring with a lot of rare and precious wood species commonly has false propaganda, pretending to use high-quality solid wood flooring with inferior reinforcing plates, and posing as a rare wood grain pattern with high imitation wood grain, sold at a price that is more than 100 times the cost price. consumer. Consumers blindly promote the so-called unhealthy purchases caused by the high-end, but also directly stimulate the demand for cottage floor.

Insufficient national crackdown on the cottage

At present, some local governments do not have a correct understanding of the harm of infringement, and protection of intellectual property rights is often interfered by local protectionism. At the same time, the protection of intellectual property rights is faced with problems such as the imperfect law-enforcement system, division of departmental functions, overlapping supervision and vacuum, and lagging enforcement measures. In addition, the current laws and regulations concerning the protection of intellectual property rights have long complaints and lawsuits, difficult to obtain evidence, and the amount of compensation is low, making Shanzhai companies lucky and repeatedly making mistakes.

To fight against the Shanzhai, you cannot rely on one side only. Flooring companies should pay attention to the issue of patents, and they should not give opportunities to the cottage enterprises to take advantage; consumers should abandon the “buy only, do not buy the right” concept of consumption, rational consumption; government departments should further increase the cottage, "high This will be a great encouragement for the Chinese business community, especially those willing to invest money and time in R&D.

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