Wooden door market segmented into trend industry outlook optimistic

As the market presents a multi-level consumer demand and continuous development, the displayed environment fully integrates the fashion elements associated with brand positioning, creates a highly creative thinking environment to infect consumers, and homogenizes the technology and use of wooden door products. It has gradually weakened, and the function and decorative symbolic status is increasingly prominent. The decoration of the store is already higher than practicality. The taste and personality of the brand image can be favored by consumers. The concept of brand culture becomes clearer. Can show the market appeal, only accurate market segments can gradually expand the target consumer groups.

According to the person in charge of the home market, with the increase in the market share of standard wooden doors, the wooden door industry is bound to increase market segmentation, the future standard wooden doors and custom wooden doors will be proportioned. In the future, customized wooden doors will become high-end luxury consumers and be selected for some groups. No rules no standards. The original industry standards of wooden doors are not mandatory and have limited influence, and they cannot fundamentally regulate the entire industry. The entry threshold of the wooden door industry is low and there is no standardization. Consumer complaints also show an upward trend year by year. Facing the various wooden door products on the market, consumers can be regarded as picking flowers. In a sense, the standardization of wooden doors is more conducive to safeguarding the rights and interests of consumers.

The standardization of wooden doors is the trend of the times. Consumers still have a process of acceptance. Wooden door manufacturers in addition to work hard on the product, but also to pass the idea of ​​standardization to consumers. With more consumers accepting standard wooden doors, the market can truly grow.

The person in charge of the home also explained that due to the current status of the Chinese wooden door industry, standard wooden doors and custom wooden doors are in the “37” pattern, and the mainstream market is still custom wooden doors. Custom wood doors seem to "tailor" to meet individual needs, in fact, this custom product is the most prone to problems. The key to the customization of the wooden door is the size, and the probability of error in the measurement and production process is relatively high. A single production requires a large number of manual operations, and it is not possible to maximize the use of resources and waste. In addition, the long production cycle of custom wood doors will also affect the progress of renovations. The use of mechanical assembly line production instead of manual work and design and production with standard dimensions will change the status of the wooden door industry.