The three major factors that led to the loss of strategic corporate flooring

There are no lack of outstanding leaders in today’s flooring companies, nor do we lack sophisticated business strategies. However, the results are often unsatisfactory. The reason for this is not that the strategy is not well-designed, nor is it that the leaders are not capable of performing, but rather When implementing a strategy, it is often easy to get lost in strategy.

The topic of executive power is old-fashioned, but most of the floor companies are concerned with the tactical implementation - how to quantify the content of the work, how to assess the evaluation results, but it is easy to overlook the loss of business strategy. Few people also assess the strategic implementation of the floor companies. Changes in business strategy, or even deviations, are interpreted as strategic adjustments. However, if this adjustment is correct, there is no standard and analysis method.

The reason why the Chinese floor companies are more likely to have strategic mistakes is because the business strategy is often the boss of the floor company has the final say, making decisions when making decisions, and often shooting the thighs. When we formulate assessment indicators and assess the tactical execution capabilities of employees, do we need to assess, or do self-evaluation of strategic executives by floor company owners?

What are the factors that led to the loss of the strategy of the floor business?

1. Setting an example unrealistically Establishing industry benchmarks and role models in flooring companies is very important. However, when using this method, it is necessary to consider the differences between their own conditions and benchmarking and the differences in the objective environment. Otherwise, they can easily fall into the example. Traps.

Some of our floor companies saw that someone else sold a good product, and they followed it. As a result, they failed because they did not understand the market situation. Human beings have a characteristic of imitating and obedient. After mimicking this model, the mimicry will be firmer, but at this time, you should observe and think calmly, recognize the objective situation, and recognize yourself so as not to be introduced by inappropriate standards. Astray.

2. When it is difficult to discern the interests of the flooring companies, it is extremely easy to be dazzled by the huge profits and make the wrong strategic decisions. Although the maximization of interests is what business operators should pursue, the problem is that we have to distinguish between what kind of interests we should and can take, and what kinds of interests we should not take or cannot take.

In today’s tempting world, you can not only get lost in the benefits, not only know when to enter, but also know when to retreat. Not only do you think of how to grow bigger, but you should also think of which times and which links should be smaller. Or even give up, because, in the market, it is the foundation of "de". Only by recognizing the dialectical relationship between homes and homes can we stand undefeated in the market.

3. The illusion of corporate success Some floor companies caught up with the opportune moment for the rapid development of the flooring industry in previous years. They earned a lot of pride. When they became complacent, they fell into an illusion, they couldn't recognize the environment, they mistakenly estimated the situation and Change strategic goals.

Under such circumstances, it is more important for the floor companies to understand the environment and recognize themselves. Recognizing the environment is relatively simple. Any careful investigation and rigorous analysis can be done, but recognizing yourself is difficult. Because it is difficult to be objective about one's own understanding, it is sometimes clear that one needs to exchange it for the cost of failure. In the face of temptation, we should not worry about the opportunity to slip away from the side, because the right choices are generated in the calm, and the impulses are often traps.

One of the root causes of the illusion arises from the arrogance of the owner of the floor company. In contrast, Mr. Li Ka-shing, the richest man of the Chinese nation, advocates and has always pursued the realm of "building up self and pursuing selflessness." Mr. Li is not only a man, but also a member of the company. When he runs a business, he is always on the ice and is courteous. It is also such an attitude that makes its career smooth and there is almost no big mistake. This is very worthy of some of our bosses who have just had some improvement and who have become oblivious to think about it, what modesty will bring, and what arrogance will bring.

Therefore, the implementation of the strategy is something to be done and something is not done. The implementation of the strategy is a long-term process. There are too many disturbing factors and variable factors. The best way to deal with the problem is, in addition to objective and calm thinking, Should use some marketing, management analysis tools for objective analysis, rather than the leader's mind to modify the strategy by feeling. Knowing that he can only understand what companies can do, and knowing oneself can let us know what companies can't do before they can avoid falling into the trap of strategy.

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