Security sales on the line is reliable?

For friends in the security circle who often shop online, I am afraid that they will have a deep impression on the growing number of online security products. Since last year, surveillance cameras have gradually appeared in many large and small online marketing sites. After the authors searched for Taobao and Jingdong, they found that there were as many as 60,000 related products on Taobao. For Jingdong Mall, which has a long history of marketing surveillance cameras, its number of products has reached nearly 300. One. It can be said that the current online marketing has become an important marketing platform for security products.

After experiencing the long-term practice of traditional shopping malls, moving products from the physical store to the Internet has not only expanded their audience platform, but also made it very important for the surveillance products to become more mature and more comprehensive. However, what are the products on the Internet? Are they worth our trust?

What are the products of online camera marketing?

In order to find out the types of video surveillance products sold on the Internet, I purposely compared several well-known e-commerce websites. On a c2c website such as Taobao, we found that the sales of the brand is quite rich, and the levels are also showing more complex features. Among these sold products, there are well-known brands such as Samsung and Panasonic that we are familiar with, as well as some small brands that we rarely hear about. Of course, the price also shows a more abundant level than the brand.

However, perhaps the friends who are familiar with online shopping understand that for the c2c marketing model, the most likely cause of our headaches is the quality control of the equipment. It seems that apart from the almost similar description, we have almost no way of judging. And this is in the sale of security equipment, also did not find too many ways.

In some b2c websites such as JD.com, there are fewer relative product types and quantities. However, among these limited brands, we seem to find it more difficult to find well-known brands that we know well. For most of the monitoring products common to these b2c websites, most of the authors did not have too obvious impression. Although in this type of e-commerce website, we may have a relatively higher level of protection in quality control. However, these brands that make us even more strange seem to have not promoted our understanding in such websites.

However, in the current security market more "exclusive agency" case, in many "non-well-known brands" to find some "non-famous" brand is indeed not an easy thing, in almost all sellers have said not When we clearly understood these names provided by the author, our investigations had to be dismissed.

Network security marketing is not reliable?

In fact, for any industry, network marketing mode is an essential preparation for marketing in the modern market. The vast market and convenient trading methods are destined to bring more benefits to e-commerce. As for the security industry as a sunrise industry, this direction of development also requires us to study it.

However, today's online sales model, we really can trust it? In the store for many years, Ms. Wang's point of view, but many people feel resonated. Ms. Wang believes that although the development of the security monitoring industry has been a long time, but from the maturity of the enterprise or the industry standards, it is still an extensive state. While the overall industry standard is still being perfected, if we hurriedly launch some products on a large scale, I am afraid it will be even more difficult for quality control.

Indeed, in addition to some well-known domestic and foreign brands in the industry, the products of some small enterprises almost immediately support most of the low-end and middle-end markets for security applications. For the identification of these products, there is no other way to judge than the actual application. Especially in the current situation where the vacuity phenomenon is already very common in the medium and low markets, consumers now seem to have only dared to believe their own eyes. Therefore, for online marketing where it is difficult for consumers to grasp actual results, it is more difficult for buyers to feel at ease.

It is undeniable that the network marketing model will soon become an important channel for security sales. However, in the development of the security industry today, more important than the pursuit of novelty and the market is the grasp of quality and the measurement of standards. Although in many online stores, online sales have exceeded two or three times offline. However, how can we allow users to understand more about these products on the Internet?

However, in the present situation where the physical market is still full of chaos, it is difficult for us to ensure that the online model can imbue those impetuous atmospheres. Thus, our concerns have returned to the original starting point. Therefore, the primary purpose of the security market today is not to catch up with fashion or to catch up with fashion. Under the background that the overall industry is still developing, we will only make each step more solid and will not advance our future resources. Do it.