Recently, Jingdong has warmed up for the Double 11 Global Good Things Festival, and unveiled two unmanned stores in one breath – Jingdong Unmanned Convenience Store and Jingdong X Unmanned Supermarket.
Expert comment, Jingdong unmanned convenience store and Jingdong X unmanned supermarket are the Jingdong line next store management technology program. Like other undisclosed stores, “there is no one†is not the focus. Using technology to improve the efficiency of traditional stores and the user's buying experience is the key to this wave of “unmanned storesâ€.
In order to enhance the user experience, the Guoan community chose to make the community service more temperature by strengthening the connection between people. The innovative community business model allows new retail new species in unattended stores and unmanned supermarkets. Stand out from the crowd.
Increase user experience with temperature
Zhao Chenxi, CEO of Guoan Community, told reporters that, in essence, no one retails, artificial intelligence is only a mode of reducing costs, and can not improve the quality of service. I believe that most people are reluctant to face the cold machine, but are more willing to face the fresh people, the intimate service.
Founded in October 2016, Guoan Community is a local life community service brand created by CITIC Guoan Group. With innovative technologies such as the Internet, cloud computing and big data, Guoan Community has successfully built a one-stop community sharing platform for serving community residents. Under the guidance of the innovation and development strategy, the Guoan community has developed rapidly. It has entered eight cities including Beijing, Shanghai and Tianjin, and has more than 300 community stores in Beijing.
Since its inception, the Guoan community has been an innovative explorer in the community business. Based on a deep understanding of the needs and sharing patterns of community residents, the Guoan community continues to enrich and improve its business development model, and through the emotional empowerment of innovative technologies, to create more consumer scenes that focus on emotional experiences, thereby bringing more community residents Have a temperature consumption experience.
Specifically, the Guoan Community offline store is an example. Unlike the traditional community service system, the Guoan community store is not only a shopping supermarket, but also an open space for sharing and a window of emotional exchange.
Another temperature catcher, Guoan Xia, can not be ignored. They are the full-time service staff of the Guoan community, which highly integrates the needs of residents and plays the life of the community residents. This group, like its name, is well-trained, energetic, and daring. I want to think of the residents, the urgent needs of the residents, provide multi-dimensional service content such as express delivery, housekeeping, maintenance, etc., 24 hours service to the community residents.
Experts say that this kind of personal butler-style community service has become a solid emotional link between the Guoan community and the community residents. The quality consumer experience created by this is obviously not the same as those of “no one†and “self-helpâ€.
“Community Buying Festivalâ€: A powerful measure for corporate mission
On October 28th, on the occasion of the first anniversary of the establishment of the company, the Guoan Community will hold the “Layout·See the Future Guoan Community Brand Festivalâ€, aiming to start with 2017 and closely integrate the national new policy of people's livelihood and join hands with quality suppliers. Into the corporate brand alliance, relying on the advantages of its own community service resources to provide high-quality goods and services, comprehensively build the exclusive, long-term, iconic brand activities of the Guoan community, and take the opportunity to announce the national security community strategy to re-launch.
It is worth mentioning that on the day of the “Guo'an Community Brand Festivalâ€, the Guoan Community Tianjin Station will hold a large-scale event with the theme “Community Buying Festival†at the Heely Meeting Mall. According to the reporter's understanding, this event will be based on the pain points of community life, see the recruitment and demolition, launch a series of targeted activities, have a "smooth repair card" to solve the problem of home maintenance, and enhance the elderly meal experience "health meal "Whether, let community residents solve their life problems without leaving their homes, and become another powerful measure for the Guoan community to enhance the user's shopping experience and improve the quality of life in the community."
"Chang Xia Card" is a year-round home repair service product launched by Guoan Community. It covers more than 100 services such as circuit lamps, kitchen and toilet dredging, lock installation, water pipe valves, door and window furniture, installation and punching, etc. Home repair problems. It is understood that "Care repair card" is divided into 98 yuan package (three times a year maintenance), 168 yuan package (6 times a year maintenance), 365 yuan package (unlimited maintenance throughout the year), "Chang repair card" in hand Let your home repairs worry-free.
“Elderly Meal†is a warmhearted service for the needs of the elderly. Guoan Community selects high-quality suppliers to focus on the quality and nutrition of the dishes. The dishes of the day will be delivered to the residents' homes so that the elderly can eat hot and delicious meals without going out. The Guoan community has already launched an elderly meal card. You can enjoy 6 meals when you recharge 100 yuan and 20 meals when you recharge 300 yuan. During the event period (October 21st - November 10th), the purchase of the meal card Guoan Community Tianjin Station will also present the corresponding gifts, which can be described as both intimate and affordable.
In addition to caring services, the participating products will cover the daily demand for consumer goods such as rice noodles, so that the community residents can feel the “big store†that they don’t need “Amoyâ€, and they will save the community residents through strict selection and selection. Purchase time.
The reporter learned from the Tianjin Station of Guoan Community that the community shopping festival will last until November 10. In order to let the community fully feel the buying atmosphere, the Tianjin Station of Guoan Community has also prepared a wealth of marketing activities, “full giftâ€, “cumulative spending full giftâ€, “full reductionâ€, etc., and will continue to maintain “fast periphery†in service. The service of 1 hour delivery, free delivery from zero yuan, and 24-hour opening of the store allows consumers to fully experience the temperature and speed of the Guoan community.
It is understood that the eight cities covered by the Guoan community have simultaneously launched the M&A Festival, in an effort to allow millions of community residents to share the carnival feast.
“Community Buying Festival†let us feel that whether it is the overall development strategy or the specific product line layout, the Guoan community can carry out the multi-dimensional and humane intelligent community service concept throughout, and become the national security community to practice “making life more Convenient and richer, the strong support of the brand concept. This has greatly increased the consumption loyalty and loyalty of the community residents. In the past year, the “temperature-based community intelligent housekeeper†of the Guoan community has been deeply rooted in the hearts of the people.
Zhang Wei, general manager of Guoan Community Brand Marketing Center, told reporters that we have a grand vision. We will reach 100 stores in 2020, enter 100 cities with more than three lines, develop 140,000 Guoan housekeepers, 10050 stores, 140 million families, 7 Billion population.
The media commented that when “no oneâ€, “self-help†and so on followed suit, the drawbacks began to appear, and the industry lacked rational thinking, the innovation and development concept of “the temperature†of Guoan Community was unique. With the accurate grasp of the essence of community business, Guoan Community Building a smart community ecosystem with temperature will surely benefit more communities and more people.
Editor in charge: Zhou Lingling
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