Four major "hidden rules" for floor promotions

According to incomplete statistics, "credit deficiency" causes the ineffective costs in market transactions to account for 10% to 20% of China's GDP, and direct and indirect economic losses amount to 585.5 billion yuan each year. Loss of integrity is also a major bottleneck in the development of the wood flooring industry. In the past few years, wood flooring has been extremely popular due to numerous conceptual bubbles, but it has not been a long time. Since 2008, there have been more and more complaints about wood flooring. “The current wood floor consumer market is still immature, the concept of speculation or the individual phenomenon of boasting data to deceive consumers from time to time.” Li Jianqiang, general manager of Anxin Floor Zhengzhou, introduced.

Immediately after the renovation season, low-cost promotions in the wood flooring industry will start again. If you recently had the need to buy wood flooring, you have to make up for it first to see what are the consumption traps in the wood floor industry.

Wood floor industry publicity trap a lot

Trap 1: "Counterfeit floor imports." Some brands promoted their products overseas under the guise of "100% import." Actually, only a small part of the imports were made, and most of them were produced using domestic materials and technologies.

Trap II: "Counterfeit floor wear falsification." Businesses made counterfeit data on floor wear-resistant rotations, claiming that the number of floor wear-resistant rotations was up to 20,000 rpm. The number of wear-resisting revolutions is in accordance with the national standard, and the household floor is ≥6000 revolutions and the commercial floor is ≥9000 revolutions. At the same time, the higher the number of turns, the easier it is to be brittle, and the higher the hardness, the less the toughness.

Trap 3: "Exaggerate functions." Said that the floor has antibacterial, geothermal free glue, waterproof, anti-static and other functions, so that consumers such as "look at the flowers."

Trap 4: "virtual environmental protection". Many people choose non-toxic, harmless, healthy and environmental protection as the first choice when purchasing flooring. The environmental terms such as E1 and E0 in the flooring industry are endless, and even the name of “formaldehyde free flooring” has been played. In fact, in the production process of floors, in order to ensure the floor bonding strength and wear resistance, most of them use adhesives or paints containing formaldehyde more or less. The key is to ensure that the floor and its supporting materials are environmentally friendly to avoid formaldehyde. The cumulative content is harmful to human health. The national standard for free formaldehyde on wooden floors is less than 1.5 mg/l.

Adhere to integrity without compromise

In the pros and cons of the mixed floor market, it can be described as an extremely rare floor. Eslite, embodies the sincerity of the manufacturer: the craft is sincere, it will not brag about exaggeration; pricing is sincere, it will not sit on the ground price; corporate integrity in good faith, we can continue to demand quality.

The company has a full range of floor products such as solid wood flooring, multi-layer solid wood flooring, and laminate flooring. Over the past 15 years, we have been relying on rigorous processes to create excellent product quality. All manufactured products have undergone rigorous inspections after hundreds of processes. The craftsmanship is meticulous and the quality is not compromised. The responsibility of the manufacturer to the consumer is reflected everywhere.

In the past 15 years, tens of thousands of consumers have walked into the Anxin factory to experience the strict production process of Anxin. In the past 15 years, numerous awards have been made. The trust and affirmation of society, media and consumers are enough to prove the quality of Anxin flooring and service. The most basic idea throughout the production, sales and service of Anxin Flooring is that integrity will not be discounted.

Solid wood flooring prices as low as 186 yuan / square meter

Anxin people firmly believe that only honesty can win consumers, and consumer recognition is the highest honor. For this reason, Anxin Floor specially selected solid wood flooring, multi-layer solid wood flooring, and laminate flooring for its long-term support of consumer long-term support during the March 3-15 event from March 6th to March 15th. In love, the most important thing is that these products all reward customers with "low price". The new 12mm reinforced antique board is only 79 yuan / square meter, multi-layer solid wood composite best seller lowest 158 ​​yuan / square meter, solid wood flooring price is as low as 186 yuan / square meter.