Construction Machinery Automobile Industry Alliance accelerates Xugong to world class

The machinery industry is the "top pillar" of China's national economy, and the construction machinery and automobile industry is one of the fastest growing and most profitable industries in the mechanical industry. China is a big industrial country. However, for many years, it has played only the role of a “processing factory” on the world stage. “Made in China” has never completed the transformation of “China’s creation”. This is the pain of China’s construction machinery industry and the automobile industry. After that. In order to accelerate the realization of "world class", the construction machinery and automobile industry seek alliances, and join forces to promote "Made in China" to fulfill the dream of "world class" for generations.

On July 8, the two major industrial giants Xugong Group and Shanghai Auto "hand in hand" to develop bulldozers and other construction machinery mainframe business, although Xugong has not released specific cooperation details, but informed sources revealed that "it must be holding." On the same day, Xugong Group and the US Commercial Vehicle Group reached an agreement to select it as a seat supplier for the Group's construction machinery products. In the construction machinery and automotive industries, Xugong and Shanghai Automotive are among the top 10 leading companies in the world. The US Commercial Vehicle Group is a well-known supplier of comprehensive integrated system solutions for the world. With the two major industrial alliances of construction machinery and automobiles, Xugong has steadily moved toward a "world class", and China's construction machinery has accelerated the transition from a big country to a strong country.

In the past 21 years, Xugong Group has maintained its leading position in China's construction machinery industry. Although it has experienced the acquisition of Carlyle, the division of shares of Caterpillar, and the restructuring of the Ordnance Group, Xugong has always stood firm in the construction machinery industry in China. . Xugong has become a business card for “Made in China” to go global. Every step has been paid attention to by the industry and is regarded as the vane of China's construction machinery industry. The cooperation between Xugong Group and Shanghai Automotive and American Commercial Vehicle Group is of great significance to Xugong and China's construction machinery industry.

Billion goal
To achieve a "world-class" leap, we must first achieve the goal of 100 billion, but "100 billion" does not necessarily mean that it will develop into a "world class". Construction machinery enterprises need to achieve a full range of capital, products, management, and services. Ascension, it is possible to finally achieve the "world class" dream. Recently, many construction machinery companies have put forward the goal of “100 billion yuan”. Xugong also said that by 2015, it will achieve a business income of more than 100 billion yuan, ranking among the top five global engineering machinery companies.

XCMG Group is an equipment manufacturing enterprise with the most complete product range and the best complete set of products in China. In order to achieve the goal of 100 billion yuan, Xugong has made detailed arrangements in terms of expanding production capacity, upgrading technology, and increasing capital. This year, through industrial restructuring and external restructuring, Xugong established Xugong Construction Machinery Company, basic machinery company, railway equipment company, etc., invested 2 billion yuan to build a production base in Xinjiang, and expanded automobile cranes, building maintenance machinery, road construction machinery, and Production scale of truck cranes and small construction machinery; Xugong and Doosan joint venture to develop engine business, investing 430 million to build Jiangsu Xuzhou Engineering Machinery Research Institute, the first to independently develop fourth-generation road construction machinery and equipment, K series loader into domestic 5 tonnage loader The main force, large-tonnage cranes are highly loved by users all over the country; Xugong accelerates investment financing, and cooperation with well-known enterprises at home and abroad is both a fusion of capital and a provincial level of technology.

The cooperation between Xugong and Shanghai Automotive is an upgrade of the construction machinery and automobile industry. Why is it called “upgrade”? Because the two sides agreed to develop the construction machinery mainframe business based on Pengpu Machinery Factory Co., Ltd., Pengpu Machinery Factory Co., Ltd. is one of the four most complete and most powerful crawler-type bulldozer manufacturers in China. It is a well-known domestic construction machinery enterprise. It was acquired by Shanghai Automotive in 2004 as its holding subsidiary. Xugong and Shanghai Automotive cooperated in the development of bulldozers and other construction machinery mainframe business, relying on Xugong's strong technical support and sales network, will certainly lead to a win-win situation. At the same time, Xugong also expanded its product categories, enriched its product lines, and improved its overall competitive advantage.

Wang Min, chairman of Xugong Group, said, “This cooperation has established an open window for Xugong Group in Shanghai's international metropolis. The company can make full use of Shanghai's talents and geographical advantages to establish R&D centers and export bases. The effective practice of operation, this cooperation has accumulated valuable experience for the implementation of new M&A projects in the future, and has far-reaching strategic significance for the main business of XCMG Group.

World-class new starting point
Completing the “world class” leap is the dream of all enterprises. This not only means that enterprises have higher “status” and “discourse power”, but also means that enterprises will receive “priority treatment” for government and social resource allocation. However, achieving the “world class” goal is not an easy task. It takes a long and systematic process for companies to accumulate capital, technology and products. After the company gradually embarked on the world stage, the beautiful aura gradually disappeared and replaced with new problems. Going to the world stage is a leap and a turning point, and it is a new starting point.

In 2010, among the top 50 global construction machinery industry, Xugong entered the top ten for the first time. This is the pride of Xugong and the pride of the national brand of construction machinery in China. However, it is well known that Xugong is responsible for the historical burden of “Made in China” towards “world class” and faces the test of the goal of 100 billion yuan. It also faces Caterpillar, Komatsu and Terex. Such as the internationally renowned companies. On the world stage, competition is more intense, and it is far from being compared with the domestic market. Therefore, Xugong needs to strengthen its independent innovation capability. From technology to management mode to commercial value concept and brand promotion, it is necessary to form a development route with its own characteristics. At the same time, Xugong also seized market opportunities, made forward-looking judgments on the industry, and received help from the government and industry enterprises to support the development of Xugong.

"World class" is the common dream of Chinese enterprises. It is impossible to accomplish this great vision with single-handedness. Xugong needs to join hands with the same industry or different industries, and the automobile is the ideal partner. The engineering machinery and automobile industry have long industrial chain, high degree of relevance, wide employment, and large consumption. There are many similarities in product technology and marketing network. On February 24, 2010, Chery, one of the leading automakers in China's auto industry, entered the forklift manufacturing industry. The new forklift was successfully launched on June 1. This time, Shanghai Auto entered the construction machinery industry and joined forces with Xugong Group to formally see the development prospects of China's construction machinery industry.

From the overall performance of the industry in the first half of 2010, the prospects of China's construction machinery industry are much better than expected. Although the state has recently introduced policies to regulate credit and regulate real estate, 4 trillion investment, urbanization, and “new 36” Under the influence of comprehensive factors such as regional planning, affordable housing and export recovery, the development trend of China's construction machinery industry is still improving. The two major industrial alliances of construction machinery and automobiles will promote “Made in China” to shine on the international arena and accelerate the realization of “world class” dreams!

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