Due to the "fake foreign brand" incident and more than two months of "Da Vinci Home", a sudden statement recently claimed that the "fake news" of Guangdong Satellite TV fell, has issued a lawyer's letter to Guangdong Satellite TV, requesting the other party Apologize, otherwise it will take legal measures to pursue its responsibilities, and at the same time, in accordance with relevant administrative regulations, the local authorities are required to investigate the administrative responsibility of Guangdong Satellite TV and journalists.
When people thought that Leonardo da Vinci should be healed and revived, Da Vinci suddenly returned to the people's vision with such a high-profile, and could not help but make public opinion even indignant. However, unlike the “old-fashioned accounts†that people generally think of, the “counterattack†of Da Vinci’s homes actually has the latest incentives: On November 21, Guangdong Satellite TV broadcasted a new report on “Famous furniture suspected from the cottage factoryâ€. In the report, "Da Vinci" once again became a counterfeiter and associated with a small furniture factory in Shunde. Da Vinci’s counterattack against Guangdong Satellite TV was based on this report.
It must be affirmed that enterprises encounter a public relations crisis and have the right to use all legal means to recover their influence. The most reasonable and effective means is to resort to the law, because the debates and evidence in the courts are most likely to eliminate all kinds of interference and enable enterprises to obtain The opportunity to fully defend yourself. In this regard, Da Vinci's choice of legal means to "counter" Guangdong TV reports is both a natural legal right and an opportunity to distinguish Da Vinci events.
In fact, the Da Vinci “fake foreign brand†incident has been exposed to this day and is still in confusing. The exposure of the media, the criticism of public opinion, and the eloquence of enterprises have fallen into the immense message of "chicken and duck talk", which has made the public feel like a fog; and the rights defense lawsuit filed by consumers has been blocked in the court and not accepted, consumers Da Vinci also lost the opportunity to defend himself in court.
Judging from the handling of crisis public relations, after the last big crisis, people generally still have a moment of trust crisis for him, and then retell the old saying that the brand confidence that has just been restored is completely destroyed. Belongs to the act of not paying for it. The author believes that the focus of the enterprise should be to rebuild the brand image and consumer confidence, and the actions taken should be gentle and objective. Starting with caring for consumers, the current situation should be clearly explained and the evidence should be provided.
Concerned about surprises
Tag: Da Vinci Li Ghost Crisis PR Counterattack Guangdong Satellite TV
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