E-commerce floor brand launch receiving station

Compared with traditional media such as TV, newspapers, and radio, investment in the use of the Internet for branding will be significantly reduced. In the surveys of different regions such as Jiangsu, Zhejiang, Shanghai and Shanghai where economic development levels are different, the promotion of traditional media At present, it is still the mainstream, and network promotion is limited, and its coverage is also limited. For example, in the third and fourth-tier markets, many consumers with purchasing power will not use computers or use computers with very little frequency. At this time, the brand floor invests no matter how much it invests in the network. In these markets, The promotion of the brand in the local area is minimal.

Brand floor dealers' ground "low altitude" reception must be selective. As with "air" delivery, "receipt" is first to find a suitable "place", which is to determine the target market that should be locked. The precondition is that there will be more information audiences and markets where information can be transmitted twice, such as primary and secondary markets, and some tertiary markets. This market needs to have some conditions:

1. Popularization of local networks;

2. A dealer who has awareness of network promotion and will operate the computer.

3. There are portals for local columns including building materials, decoration, etc.

4. National portals have sub-stations locally;

5, there are new real estate owners exchange group information;

6, there is a more compact group purchase site;

7, the local logistics flow;

These conditions cannot and do not need to be fully available in practice, and some of them can be used as distributors to receive the company’s online promotion to promote floor brands. The company's e-commerce department trains and teaches the dealers to use existing resources, and independently carries out “online and offline” integration for brand promotion, event promotion, and sales, and solves the promotion problem of current brand floor e-commerce in specific consumer markets. In this way, the company's "air" launch of brand promotion, activity programs and other favorable brand and sales spread, there will be a "ground" a large number of "receiving stations", and in the entire Internet to support an invisible huge network . Using the characteristics of the spread of information on the Internet, we have formed a comprehensive communication body that is intertwined with each other and rely on each other.