Every year, the General Administration of Quality Supervision, Inspection and Quarantine will release quality inspection results for the ceramic sanitary ware industry, but every year there are a number of enterprises, including large-scale brand enterprises, which are unfortunately on the list. This is a time for Chinese ceramic sanitary ware enterprises to reflect.
The rapid development of the ceramic sanitary ware industry but the quality crisis highlights the crisis behind the rapid development of the ceramic sanitary ware industry
The incidents of ceramic sanitary ware products frequently came out, indicating that some enterprises only pay attention to the money when they are developing, and they are eager to advance, and even neglect or forget the fact that product quality is the lifeline of the enterprise. I don't know if these companies have thought about it, why is there no quality to develop? No development, no survival? Where is the survival of the company? Any marketing links are carried out on the premise of having quality products, if not Quality product quality as a strong market backing, any marketing is a loss.
Product quality also affects the brand effect of the company in the minds of consumers. Only when the quality of the products is guaranteed can the long-term promotion of the brand be based on quality, in order to speed up and enhance the promotion of word-of-mouth and achieve the desired brand effect. In the past two years, the home, kitchen, and ceramic industries have accumulated countless problems! The manufacturers and brand image of smart toilets are expected to plummet in the hearts of consumers in Yantai. The "poison pot door", "recall door", "paper coffee table", "Da Vinci", "Supor off the shelf", "Anxin floor-related poison" all kinds of social public opinion caused by quality problems emerge one after another, as consumers While watching these events on the sidelines, I am also reluctant to reflect: Is this all really "China's speed" too fast?
The creation of a brand takes years, decades, and a lot of money, and the fall of a brand is very easy, even for a moment. Many examples of the home, ceramic, and bathroom industries have already illustrated this. However, if a brand is of excellent quality, the fear of falling is superfluous. Realizing this, not doing it, or realizing that you don't want to do it, will bring great losses to the company. Quality is the root, the brand is the leaf, the roots are deep enough to be leafy, can not only ask for the flourishing of the foliage, and refuse to be rooted in thousands of miles.
The market is chaotic ceramic sanitary ware enterprises have fallen
Enterprises blindly seek market share, in order to obtain high profits, and forget the fundamentals of the company's survival in the market - integrity, which is the most unwilling and most likely mistakes made by enterprises.
Any ceramic sanitary ware company wants to take a long-term footnote in the market. If it is not recognized by consumers, recognized by the society, recognized by the industry, how can it survive for a long time. There is a saying in the old saying: "Sincere, the way of heaven is also true; the person of honesty, the way of man is also." If you deviate from it, even if it is brilliant, it can only be a short-lived. In recent years, the competition in the sanitary ware market is fierce. In order to enhance its market competitiveness and expand its market share, many domestic first-line brands continue to expand their production scale, and they want to increase the market share of their products through the coverage of their products in the market. .
"The speed is not up" Many ceramic sanitary ware enterprises will face the scale and coverage of the products at the same time, at the expense of the quality and service of some products, which will lead to the exposure of many product problems. At present, some sanitary ware enterprises lack the sense of self-discipline in the operation, which is more urgent. On the one hand, it is too one-sided pursuit of high-speed development, resulting in serious overcapacity and waste of resources. On the other hand, reckless of the large-scale gimmick promotion, the sanitary industry is in a malignant A cyclical marketing model.
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Shenzhou Yuye Housewares Co., Ltd. , http://www.fs-curtainrod.com