According to Lu Guang, manager of the marketing department of Xuanming Dianju, the clearly marked mahogany raw materials and prices used this time are to curb the use of splicing materials by unscrupulous merchants. It is understood that the publicity of the "transparent price" of the mahogany furniture in Xuanming Dianju is currently limited to the more mainstream Laos red rosewood furniture in the market.
Allegedly, the "transparent price" sales have been supported by the Beijing Furniture Association. Yu Xiusu, secretary general of the association, said that compared to other furniture products, mahogany furniture is more professional and can clearly show that the cost price allows consumers to measure the price level relatively clearly To a certain extent, it helps to improve consumers' right to know.
Difficult to extend to the entire furniture industry
Zhao Shoutian, director of the Redwood Professional Branch of the Beijing Furniture Association, said that the implementation of "transparent prices" can only be the self-discipline of individual companies. Because the final selling price of mahogany furniture depends on many factors, and the traditional four aspects of "shape, art, material, rhyme" are difficult to fully consider, the cost of fine artisans and ordinary workers in various enterprises is very different, so the "transparent price "It is also difficult to make a reference for the price of the entire industry.
It is reported that at present, the Beijing Furniture Association has not started the pilot work of furniture "transparent prices". Yu Xiusu said that the "transparent price" is difficult to be extended to solid wood and plate furniture.
According to the reporter's interview in the market, the price of solid wood and plate furniture is mostly "unified price".
Gao Fei, general manager of Beijing Yazhen Furniture Co., Ltd., said that for solid wood and panel furniture products, the diversity of different materials, molds, processes and labor costs determines that the internal "transparent price" announced by the company is difficult to determine .
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