Walter makes the ideal a reality - Interview with Mr. PerTornell, General Manager of Walter Greater China
In the past, the tool industry was able to provide the highest quality tool products at the most needed time and place to judge the quality of their services. Nowadays, convenience means everything. The ability to provide a comprehensive range of products and services from a single supplier is increasingly becoming a popular choice for users. The ability to provide users with the right, value-added solutions based on production needs is increasingly becoming a supplier's competitive edge. Now, let's talk to Mr. PerTornell, the general manager of Walter Greater China, to learn about Walter's uniqueness.
Reporter: Since the integration of Walter brand in October 2008, what has been the brand integration advantage? How does Walter achieve the "1B10 strategy" in a less prosperous environment?
Mr. PerTornell: In fact, Walter's brand integration did not start last year, but began in 2004. During the period of reorganization and integration, the final market image was merged in September 2008, both in terms of product structure and corporate management structure. After unifying the image and unifying the goals, the development potential of the new Walter is very huge. The most obvious advantage of brand integration is that Walter's product range has become very complete, adapting to almost all metal processing applications, to meet the diverse metal processing needs of various industries. Customers don't have to look around for suppliers of different tools. Now Walter has three German high-tech, high-quality tool brands, Walter, WalterTitex, and WalterPrototyp, which offer a variety of highly competitive indexable tools and rotary tools. Processing applications include car, milling, drilling, threading, hole machining, and hinges. For example, WalterF4080 tool, octagonal blade milling cutter, nickel-plated tool surface, increased wear and corrosion resistance, and improved cutting performance, suitable for almost all steel and cast iron materials, but also for stainless steel, non-ferrous Iron metal and difficult-to-machine materials are mainly used in the mold industry and general machinery industry processing. In addition, more and more deep holes in the metal processing field need to be processed today. In the past, gun holes and high-speed steel twist drills were used to process deep holes, and the processing efficiency was relatively low. The deep hole processing increased with the increase of the hole depth, and the processing difficulty became more and more difficult. The bigger.
Walter has been paying attention to deep hole processing for a long time, and continues to improve on the basis of the existing twisted diamond technology in the original carbide belt to meet the deep hole machining. This drill can be applied to almost all workpiece materials and the pressure of internal cooling. The requirements are not very high. During the drilling process, iron chips are discharged along the spiral groove, which requires efficient discharge of large, long iron chips or iron chips during dry machining. This technology is XD technology. WalterTitexXD bit technology provides a new mode for machining deep holes with a diameter of 2.5 mm or more at 25 times diameter, and a 6-fold increase in efficiency compared to gun drills and high-speed steel drill bits in deep hole machining. From XD technology.
This time, due to the economic recession brought about by the financial crisis, history is relatively rare. It should be said that few industries or enterprises can survive in this crisis. Walter, one of the major tool suppliers for the metalworking industry, certainly has some influence. But we firmly believe that China's economy can recover quickly, and our plans can be finally completed. The core spirit of 1B10's market strategy reflects Walter's continuous innovation and continuous work attitude. As long as we are meticulous in serving customers, we firmly believe that more 1B10 targets can be completed!
Work hand in hand with customers
Reporter: In the face of the global financial crisis, many people think that the second half of 2009 will be more seriously affected. What do you think about this problem? What positive measures did Walter launch?
Mr. PerTornell: When the financial crisis will develop and evolve into something, it is hard to predict, as no one can know when it comes. What we can do is to respond positively. The measures we can take are to provide better solutions, better serve our customers, and tide over the difficulties with our customers. From the point of view of the laws of nature, only species that are responsive and daring to adapt can finally survive on the historical stage. Walter's changes in the past two years are also very large. The most important point is that Walter is no longer a pure tool supplier, but a provider of integrated application solutions. We provide customers with increased productivity. The overall solution, and provide what we call WPS (WalterProductivityService) services, according to the conditions of the customer's processing site to customize the system, systemized solutions to help customers improve production efficiency and save production costs. WPS service is an optional value-added service. According to China's situation, Walter is gradually improving the service. We hope that in 2010, more customers will get huge benefits from this service. We firmly believe that the success of our customers will inevitably bring Walter's success. This is how we respond to the crisis – working hand in hand with our customers!
Maintaining the status quo
Reporter: The automotive industry, aerospace, energy, mold and other industries are the application areas of Walter products. Are there major industries that focus on them? Will Walter's development strategy such as product development and market development this year be particularly biased towards individual industries due to the impact of the financial crisis?
Mr. PerTornell: For the application of the industry, Walter does not have a special focus, but for different countries' markets, the industry development is uneven. From the current situation in China, although the mold industry and the automobile industry have shown some signs of adjustment, their prospects are still very good and their potential is very large; energy and aerospace are much stronger due to the support of the government. However, the particularity of the industry determines the difficulty of processing. From the provider of tool solutions, Walter has developed sophisticated metalworking solutions for various components in various industries. The implementation of these solutions combines the advantages of the three brands to make the processing more efficient. The cost is lower. These programs constitute a huge resource pool. When the industry demand becomes larger, the solutions used will be more corresponding. Walter will focus on this industry accordingly.
Reporter: What is Walter's self-positioning in the face of the Chinese tool market with famous brands? What is the biggest difference from other homes? How does Walter achieve integration with local tool users?
Mr. PerTornell: In China's tool market, Walter is positioned to be a versatile tool solution provider. The biggest difference between other tools is: one, the combination of three high-quality German brand tools; the second, can provide integrated solutions based on the three major brands of tools, and can complement each other to make the customer's production efficiency The improvement is obvious and the economy is also very prominent. Third, the innovative tool technology, Walter's research and development of tool technology is very strong, basically every two years will introduce a variety of outstanding technology, economical tools to cope with industry development Need. Walter has been in China for more than ten years. He knows a lot about Chinese local users and has researched the development direction of the Chinese industry. He has set up production bases, training centers and demonstration centers in China. He has training and technical exchange programs all year round. Fully communicate with local customers and listen to opinions and suggestions, so that the developed tool solutions are more suitable for Chinese industry applications.
Reporter: Based on the vast and complex Chinese market, what is Walter's agent strategy?
Mr. PerTornell: Walter's market development strategy is global, and of course the different situations in different markets. For market development, agents are extremely important as partners in the company's development. Walter's agents can not only get the support of the company's technology and services, but also get the support of the company's training and market services. Walter uses the advantages of the new production base training center for the agent's characteristics. Provide tailored training programs. Walter supports and encourages agents to have a strong technical service team, which not only enhances the competitiveness of agents, but also greatly enhances the speed and quality of service to customers.
Mr. Mr. PerTornell has been involved in the cutting tool industry for most of his career and has worked with knives for more than 30 years. Mr. PerTornell, who has been in Walter for four years, said: "The biggest challenge for Walter China or China is that China's economy is developing very fast. We need to constantly adjust our pace to adapt to his changes. Of course, this is A development opportunity, we believe that Walter is fully able to adapt to this pace of development."
In the past, the tool industry was able to provide the highest quality tool products at the most needed time and place to judge the quality of their services. Nowadays, convenience means everything. The ability to provide a comprehensive range of products and services from a single supplier is increasingly becoming a popular choice for users. The ability to provide users with the right, value-added solutions based on production needs is increasingly becoming a supplier's competitive edge. Now, let's talk to Mr. PerTornell, the general manager of Walter Greater China, to learn about Walter's uniqueness.
Reporter: Since the integration of Walter brand in October 2008, what has been the brand integration advantage? How does Walter achieve the "1B10 strategy" in a less prosperous environment?
Mr. PerTornell: In fact, Walter's brand integration did not start last year, but began in 2004. During the period of reorganization and integration, the final market image was merged in September 2008, both in terms of product structure and corporate management structure. After unifying the image and unifying the goals, the development potential of the new Walter is very huge. The most obvious advantage of brand integration is that Walter's product range has become very complete, adapting to almost all metal processing applications, to meet the diverse metal processing needs of various industries. Customers don't have to look around for suppliers of different tools. Now Walter has three German high-tech, high-quality tool brands, Walter, WalterTitex, and WalterPrototyp, which offer a variety of highly competitive indexable tools and rotary tools. Processing applications include car, milling, drilling, threading, hole machining, and hinges. For example, WalterF4080 tool, octagonal blade milling cutter, nickel-plated tool surface, increased wear and corrosion resistance, and improved cutting performance, suitable for almost all steel and cast iron materials, but also for stainless steel, non-ferrous Iron metal and difficult-to-machine materials are mainly used in the mold industry and general machinery industry processing. In addition, more and more deep holes in the metal processing field need to be processed today. In the past, gun holes and high-speed steel twist drills were used to process deep holes, and the processing efficiency was relatively low. The deep hole processing increased with the increase of the hole depth, and the processing difficulty became more and more difficult. The bigger.
Walter has been paying attention to deep hole processing for a long time, and continues to improve on the basis of the existing twisted diamond technology in the original carbide belt to meet the deep hole machining. This drill can be applied to almost all workpiece materials and the pressure of internal cooling. The requirements are not very high. During the drilling process, iron chips are discharged along the spiral groove, which requires efficient discharge of large, long iron chips or iron chips during dry machining. This technology is XD technology. WalterTitexXD bit technology provides a new mode for machining deep holes with a diameter of 2.5 mm or more at 25 times diameter, and a 6-fold increase in efficiency compared to gun drills and high-speed steel drill bits in deep hole machining. From XD technology.
This time, due to the economic recession brought about by the financial crisis, history is relatively rare. It should be said that few industries or enterprises can survive in this crisis. Walter, one of the major tool suppliers for the metalworking industry, certainly has some influence. But we firmly believe that China's economy can recover quickly, and our plans can be finally completed. The core spirit of 1B10's market strategy reflects Walter's continuous innovation and continuous work attitude. As long as we are meticulous in serving customers, we firmly believe that more 1B10 targets can be completed!
Work hand in hand with customers
Reporter: In the face of the global financial crisis, many people think that the second half of 2009 will be more seriously affected. What do you think about this problem? What positive measures did Walter launch?
Mr. PerTornell: When the financial crisis will develop and evolve into something, it is hard to predict, as no one can know when it comes. What we can do is to respond positively. The measures we can take are to provide better solutions, better serve our customers, and tide over the difficulties with our customers. From the point of view of the laws of nature, only species that are responsive and daring to adapt can finally survive on the historical stage. Walter's changes in the past two years are also very large. The most important point is that Walter is no longer a pure tool supplier, but a provider of integrated application solutions. We provide customers with increased productivity. The overall solution, and provide what we call WPS (WalterProductivityService) services, according to the conditions of the customer's processing site to customize the system, systemized solutions to help customers improve production efficiency and save production costs. WPS service is an optional value-added service. According to China's situation, Walter is gradually improving the service. We hope that in 2010, more customers will get huge benefits from this service. We firmly believe that the success of our customers will inevitably bring Walter's success. This is how we respond to the crisis – working hand in hand with our customers!
Maintaining the status quo
Reporter: The automotive industry, aerospace, energy, mold and other industries are the application areas of Walter products. Are there major industries that focus on them? Will Walter's development strategy such as product development and market development this year be particularly biased towards individual industries due to the impact of the financial crisis?
Mr. PerTornell: For the application of the industry, Walter does not have a special focus, but for different countries' markets, the industry development is uneven. From the current situation in China, although the mold industry and the automobile industry have shown some signs of adjustment, their prospects are still very good and their potential is very large; energy and aerospace are much stronger due to the support of the government. However, the particularity of the industry determines the difficulty of processing. From the provider of tool solutions, Walter has developed sophisticated metalworking solutions for various components in various industries. The implementation of these solutions combines the advantages of the three brands to make the processing more efficient. The cost is lower. These programs constitute a huge resource pool. When the industry demand becomes larger, the solutions used will be more corresponding. Walter will focus on this industry accordingly.
Reporter: What is Walter's self-positioning in the face of the Chinese tool market with famous brands? What is the biggest difference from other homes? How does Walter achieve integration with local tool users?
Mr. PerTornell: In China's tool market, Walter is positioned to be a versatile tool solution provider. The biggest difference between other tools is: one, the combination of three high-quality German brand tools; the second, can provide integrated solutions based on the three major brands of tools, and can complement each other to make the customer's production efficiency The improvement is obvious and the economy is also very prominent. Third, the innovative tool technology, Walter's research and development of tool technology is very strong, basically every two years will introduce a variety of outstanding technology, economical tools to cope with industry development Need. Walter has been in China for more than ten years. He knows a lot about Chinese local users and has researched the development direction of the Chinese industry. He has set up production bases, training centers and demonstration centers in China. He has training and technical exchange programs all year round. Fully communicate with local customers and listen to opinions and suggestions, so that the developed tool solutions are more suitable for Chinese industry applications.
Reporter: Based on the vast and complex Chinese market, what is Walter's agent strategy?
Mr. PerTornell: Walter's market development strategy is global, and of course the different situations in different markets. For market development, agents are extremely important as partners in the company's development. Walter's agents can not only get the support of the company's technology and services, but also get the support of the company's training and market services. Walter uses the advantages of the new production base training center for the agent's characteristics. Provide tailored training programs. Walter supports and encourages agents to have a strong technical service team, which not only enhances the competitiveness of agents, but also greatly enhances the speed and quality of service to customers.
Mr. Mr. PerTornell has been involved in the cutting tool industry for most of his career and has worked with knives for more than 30 years. Mr. PerTornell, who has been in Walter for four years, said: "The biggest challenge for Walter China or China is that China's economy is developing very fast. We need to constantly adjust our pace to adapt to his changes. Of course, this is A development opportunity, we believe that Walter is fully able to adapt to this pace of development."
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