The manufacturing industry must open up the "last mile" of supply and demand

Abstract In the traditional industrial era, the goal of the development of manufacturing enterprises is to become bigger and stronger, and to become the world's top 500. "In the Internet era, the economies of scale turned to experience the economy, which is the future direction of development." Recently, the chairman of Haier Group Board of Directors...
In the traditional industrial era, the goal of the development of manufacturing enterprises is to become bigger and stronger, and to become the world's top 500. "In the Internet era, the economies of scale turned to experience the economy, which is the future direction of development." Recently, Zhang Ruimin, chairman and CEO of Haier Group, attended the "2016 National Manufacturing Power Construction Expert Forum".
"From the actual development of China's manufacturing industry in these years, the focus of this round of industrial transformation is on the supply side. In essence, through the profound transformation of manufacturing models and development methods, the adaptability and flexibility of supply to demand are increased, and new growth is formed. Motivation," said Miao Wei, deputy head of the Ministry of Industry and Information Technology and the National Manufacturing Power Building Leading Group.
In this regard, Zhang Ruimin's views are more direct. He believes that the supply-side structural reform is not only how the supply side meets the demand side, but also the "supply side and the demand side stand together."
“Every business must ask ourselves, who is my customer, what is the value I create for my customers.” Zhang Ruimin said that in order to eliminate the information asymmetry between enterprises and users, open the “last mile” and let the two sides truly To achieve timely and effective communication, Haier proposed a win-win development concept of “one person in one” in 2005.
The so-called "one person in one" means that every employee and every team in the company is directly connected to the needs of users. Single, not simply "order", but the individual needs of all users. In order to realize this strategy, Haier made the determination of “either entrepreneurship or leaving” and carried out organizational innovation: canceled all bureaucratic organizations, cut down the management of more than 10,000 people, and finally turned Haier into A business platform with only “platform owners, small micro-owners and makers”.
On this platform, from design and production to logistics and distribution, users participate in the whole process. “A series of processes will be sent to the user's mobile phone. More importantly, after the product is produced, it will not enter the warehouse, but directly reach the user.” Zhang Ruimin called this business model “interconnected factory”, that is, "Intelligent Interactive Manufacturing Platform" links front-end R&D and end users.
“The traditional factory is a physical space, and the interconnected factory is a cyberspace, a community that sticks to users. This is the difference between them.” Zhang Ruimin stressed.
For different industries, the “users” here can be dispersed individuals or dispersed enterprises in the industrial chain.
As the world's fifth largest construction machinery manufacturer, Sany Heavy Industry is one of the earliest companies in the industry to implement industrial Internet of Things. "The future manufacturing industry is the service industry, and the core of value is data-driven." He Dongdong, senior vice president of Sany Heavy Industry, said in an exclusive interview with the Science and Technology Daily reporter that Sany Heavy Industry relied on independent research and development for 8 years and cost more than 5 billion yuan. An enterprise-level industrial IoT platform system can realize a series of production services from manufacturing, research and development, to credit control, smart dispatch, product guidance and fault prediction.
"At present, the system platform has mastered real-time operational data of 230,000 devices and more than 5,000 parameters. For example, every half month, we will submit the industry index of excavators to the relevant departments of the State Council, mainly for demand forecasting of accessories. Reducing parts inventory and improving customer satisfaction.” He Dongdong revealed that the next strategy of Sany Heavy Industry is to build an industry-level industrial IoT platform that can compete with multinational companies such as GE and Siemens. “Further analyze this data. The ability of industry forecasting is open to serve more manufacturing companies."

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