In recent years, the furniture industry has been surging. In this era of great change, some have obtained new development opportunities through product innovation, and some have gained new life through changes in management models; some have kept pace and tepid business. Is there a closure of the furniture market? There is no problem in the market, and the market is better than before. Experts expect that the scale of the Chinese furniture industry will still maintain a growth rate of around 15% in the next three years, and the industry scale will reach 2,000 billion in 2020 . You just can't adapt to the current market. You need to study and need to improve.
There are far more news about the shutdown of furniture factories, wage arrears and bankruptcy. It can be seen that in recent years, the incident concerning the closure of a furniture factory has long been nothing new.
Many people say that the increase in environmental impact has been accompanied by an increase in raw materials and freight rates. However, this is a problem that needs to be faced by every colleague. Why others can do it, why can't you do it ? People who need to buy furniture are still There, no one is small, and the second child is open, people's living standards have improved, consumption has been upgraded, and the demand for furniture decoration is much higher than before. Furniture bosses need to think deeply about a problem. The furniture market is so big. Why shouldn't they be? Are you behind the clock?
How should we continue on this road?
The following is a personal experience of a furniture factory owner, from scratch to brilliant, and then suddenly abandoned by the dealer, was eliminated by the market. Perhaps, what he experienced can give us a little inspiration.
The following is the description of the furniture person:In 2008, opening a furniture factory, in the market at the time because of low prices, quickly opened up several large agents throughout the country and the sales volume grew rapidly. For this reason, the first time the factory was opened, it went smoothly. Accumulated some capital quickly, expanded my production scale at the beginning of 2014, increased the production equipment, the worker, prepared to make a big effort.
It coincided with the industry's initial downturn in 2014 and was hit by the online market such as Taobao. The sales volume of agents all over the country fell at the same time.
Until 2015, sales fell repeatedly, resulting in a shortage of my capital chain, but unfortunately I could only choose to shut down the plant. In fact, I should have upgraded products to meet the market trend and look for my own market from the internet.
Not only myself, but I have already closed three factories similar to mine before my bankruptcy. I understand now that with the continuous improvement of the people’s living standards, it is not the lack of demand in the product market, but that the retail market in China has been gradually In the era of Internet access, if you continue to stick to the old, sooner or later will be shuffled out of the furniture market or even the retail market.
In the era of great changes in the commercial market, the theory has no longer had any effect. This is the reason why the so-called empty talks have misguided the country and practiced the prosperity of the country. The general direction of the environment has been set. For this reason, I also talk about my experiences in the past years and hope to learn My lessons, do not take my old road! Do not understand the network you can learn, have the opportunity to be on, otherwise it will be eliminated!
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