The exhibition is awesome, enterprises are striving to work together to build brands ——Exhibitors at the 26th Shenzhen International Furniture Fair talk about their experience
Preface <br> Every year in March, there are many manufacturers from the three major furniture exhibitions in Guangdong, and the Shenzhen-oriented design-oriented exhibition in recent years is well-known. On March 22, 2011, at the Shenzhen International Furniture Fair, the reporter visited some exhibitors, and they all expressed that the exhibition was "very powerful!" Whether it was the first time or many times to participate in the Shenzhen exhibition business, all talked about the experience of this exhibition. They all have a consensus, that is: nowadays participating in the exhibition has attracted the second place in investment and advertising. Participating in the furniture exhibition is actually more showing the value of a brand; the second is to try new packaging to achieve product upgrades Advancement of the enterprise.
The joy of solid wood has become a mainstream consumer Chinese style
Xiang Bai Nian Zhao Xinnian Chairman of Xuzhou Xiang Bai Nian Furniture Co., Ltd. From the perspective of Shenzhen Exhibition, it carries the future of Chinese furniture. As a platform, it is the preferred platform for marketing and brand promotion of Shenzhen furniture and mainland furniture. From the perspective of exhibitors and types of furniture at the 26th Shenzhen International Furniture Fair, solid wood furniture has become mainstream. From the industry feedback information, the three Guangdong furniture exhibitions have their own characteristics. Guangzhou focuses on export and foreign trade; as a market, the Dongguan exhibition takes local companies as the leader and represents the frontier of furniture; Shenzhen International Furniture Fair is an innovative exhibition that advocates innovation and design.This exhibition has gained a lot. As of the morning of the 22nd, according to incomplete statistics, more than 30 contracts have been signed, more than 20 have paid deposits, and 50 prospective customers. Harvesting these, first of all is the promotion of the exhibition, coupled with the recognition of high-quality and precise customers, we have the display and achievements of our Xiangbai year.
In addition, in recent years, the Xuzhou sector in Jiangsu has paid attention to innovation and made new products. Companies represented by Xiangbai Year have made great changes in the selection of furniture materials and styles. The products of Xiangbai Year are mainly made of solid wood. In terms of materials, the texture is delicate and firm. The rich mineral line has a distinctive feeling compared to other woods. The style is designed by Tuopu Company to reflect the roundness and strong sense of solid wood. Most companies seek to enrich the product echelon and carry out brand upgrades on the basis of continuing to make pine furniture.
Wang Qigou, General Manager of Huangpin Shanghai Lujie Wood Co., Ltd.
From a small reputation in East China to receiving more recognition through the Shenzhen exhibition platform, Huangpin went to the whole country, and became a national famous brand from a national famous brand. The deeper feeling is that responsibility and pressure are greater, and subsequent brand communication and services need to be further followed up and improved. After the display of the product, for the sake of brand image positioning, although there are one hundred or ten intended customers and three have paid the deposit, we received it on the first day, and will not accept it later. This is because our current investment is not the only purpose. The key is that we have raised the brand awareness of Huangpin. After hearing the evaluation of "solid wood furniture seeing Huangpin", we are very happy.
Yuan Shang Jia Yuan Xuzhou Noble Family Furniture Duan Hongwei General Manager
Talk about feelings? Feelings are profound. High traffic volume. The company with good reputation is better. Customers are more appreciative of the product's craft style. Signing volume is good, and 15 have already paid a deposit.The first time we stepped out of the Xuzhou area, our original intention was to step out and show the strength of the enterprise and the latest solid wood furniture products. Investment promotion is not the ultimate goal.
Through this exhibition, we saw that the furniture industry is fiercely competitive and the level has been improved. From the exhibition, we also feel that solid wood furniture has become the mainstream, focusing on Chinese style, especially a lot of East China solid wood furniture come to the exhibition. On the other hand, its advantage lies in the exploration of Chinese culture and the improvement of product technology. It also has certain geographical advantages.
With the development of the company and the improvement of the team's adhesion, this exhibition exchanges with the industry, the experience gained is richer than before, coupled with the maturity of the company's capital flow and hardware facilities, it has the ability to develop more new products. We have formulated a strategy to build a first-class brand within three years. After this exhibition, we have more confidence in the market and will set a farther goal: to build a well-known national brand and move towards this goal. Because now consumers are not just asking for products, they need services to follow up. The price is moderate, and the process should not be too complicated. It not only meets the environmental protection concept but also satisfies the practicality, which is the future mainstream of solid wood furniture.
Wu Yilin, General Manager of Ping An Furniture Hebei Ping An Furniture (Group) Sales Company
The Shenzhen Furniture Fair has greatly improved both the exhibition hall and the design, and the style is very different. Ping An Furniture is participating in the Shenzhen exhibition for the third time. We have already experienced the services of Shenzhen Family Association, which has provided us with many conveniences. We can understand each other as if we were a family.We signed more than 30 customers for this exhibition, this is second, because years of exhibition experience tells us whether the product will be recognized and whether the profit model will be accepted by dealers, and ultimately need to pass the market inspection.
Ping An Furniture exhibited two new series products, both of which are American-style solid wood. In terms of marketing model, we advance to the market through our own direct store practice. We believe that everything must stand the test. Distributor circles are interlinked, we should pay attention to the needs of dealers, and the second concern is the self-improvement of enterprises. The many store managers who came to this exhibition have a relatively high evaluation of Ping An Furniture, saying that the products are refreshing, and the improvement is fast, which is in line with the current market demand for American solid wood furniture. At the same time, we have 8 offices, 8 logistics centers, and several large capital cities with direct stores. According to different products planned by the market, we should consider the situation of dealers and reduce the risk factor of their investment.
Through the 4-day exhibition, good results have been received. The original 90% blank capital cities have been launched through this exhibition.
Wang Weixing, Marketing Director of Yamu Suzhou Ruili Wood Co., Ltd.
The exhibition can be said to be full of flowers, especially the solid wood enterprises in Shenzhen Furniture Fair. Participating in the exhibition, each enterprise has the same purpose. Exhibiting enterprises, exhibiting brands, and demonstrating the strength of enterprises through products depends on the way they do it. I think that participating in the exhibition will help you better understand the advantages and disadvantages of the company and its products. In recent years, the original purpose of traditional investment promotion has been relegated to the second place. Personally, when every home furnishing company feels the depression and shrinkage of this industry, the blindness of dealers requires our companies to focus on how to enhance the brand image. Better materials make better furniture, making it suitable for life, and higher than life.
The Shenzhen Furniture Fair has a good flow of people, good reviews in the industry, and the signing rate of most companies is also very high. For the companies that we started to move to Shenzhen Exhibition this year, which exhibition to choose depends on the positioning of our products and needs to enhance the brand influence. Shenzhen Exhibition is a good choice.
The dream of software focuses on innovation and advocates design to lead life
　　 Grand Lei Chuang, President of Grand Furniture Group Shao Lei
At the 26th Shenzhen International Furniture Fair, Grande won the Gold Award for Environmental Quality, and we are very happy. From the perspective of product advantages and core competitiveness, first, products are rich in environmental protection functions. The material is pure imported cowhide, which has a good sitting feeling. Second, the product's intelligent technology, while developing a variety of types of products, such as fashion, mass, leisure, and rich categories. Third, humanization, focusing on the overall echo of Chinese households. We also saw from the exhibition that the future development of leather sofa software will be a reshuffling trend. Under the bad environment, products should pay more attention to innovation.
As of the morning of March 22, Grande signed 84 customers, 69 deposits, and more than 100 prospective customers. Among them, 80% of these customers belong to the high-end and 20% belong to the low-end. The enterprise has a certain degree of initiative and can be selected from 80% of customers. For high-end contract customers, we will further consider the height and depth issues.
Participated in the Shenzhen exhibition for the first time, and felt the comprehensive quality, high quality and precision of the coming dealers. The comers have a strong purpose and clear purpose. They pay attention to product quality, product design, product differentiation and team. At the same time, the exhibition was strongly supported by the Shenzhen Family Association and established a strategic cooperative relationship. We are willing to cooperate further.
Babrui Zhang Maolong Executive Director Hong Kong Baoshilong Furniture (International) Co., Ltd.
We have had a great success at this exhibition and won a silver award. Our peace of mind is a deserved award. "A casual space, colorful life", aimed at positioning the crowd, created the first white-collar exclusive living room brand. At present, more than 100 intention stores have been signed, and more than 50 deposits have been paid. This is a real achievement.
Dealers are also mostly young people. Adhering to the attitude of being responsible to the dealer and the brand, when choosing to open a store, we consider the cultural level, the concept of the dealer, and the location of the sales venue. If any of the conditions do not match, the store will not be opened.
At this exhibition, the industry will have a comment on Babrui's product positioning, color, and packaging. We believe that the corresponding products will come out in the next session. However, all of our products have been patented and focus on self-protection. Most of them have been approved. The other half are in the approval process. We are confident that we can become the first brand of white-collar living room. Next year, we will bring greater surprises to the industry. The industry advocates differentiated management and original design. All we have to do is to carry this banner and continue to carry it.
In the era of the spring of jewelry synthesis, the whole home ushered in the spring of French Vision Shanghai Xi Vision Furniture Co., Ltd. Lan Xiyan Deputy General Manager / Marketing Director
For the first time to participate in the Shenzhen exhibition, we feel that the domestic market is very active and there is a lot of room for development. We have also seen insufficient communication with our peers, and have received a lot of attention and likes.
As a whole home in the synthetic age, the model we advocate has been highly affirmed by the home furnishing industry and is very successful. It can be said that this exhibition is better than expected. One partner has been identified and payment has been made; the other one will visit Shanghai in early April for further cooperation. After this exhibition, we will plan in advance, and the subsequent participation in the Shenzhen Home Furnishing Exhibition in June will more comprehensively display the brand image of French Vision and interpret the home situation.
IGMA Shenzhen IGMA Houseware Co., Ltd.
Wang Dongping Designer / Regional Manager
If you want to talk about the experience of the exhibition, regardless of the flow of people or the results received, the current results are better than in previous years. We really appreciate the spring of jewelry. Of course, the jewelry industry is still a child, needs support, needs to continue to grow, and dare to show themselves. Another feeling is that the venue needs to be expanded, and I believe that the jewelry exhibition in June will have a better harvest. For quantitative gains, we have no investment plan for this exhibition, mainly because of brand display.
All along, IGMA is committed to the development of the overall home, exploring how to make small accessories more powerful. Our biggest advantage lies in the accuracy of product positioning, using special customized fabrics to reflect the luxurious style, and strive to ensure the quality of the product and the sense of value of the product. In addition, we have a more perfect after-sales service model. And we will also unveil a new marketing and profit model at the first Shenzhen Jewelry Show in June. It will be launched in September and will provide greater support to high-quality customers. Customers who are not suitable for our products will improve and help.
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