Smart lock community experience promotion how to do - smart lock dealer must read

Those who are concerned about the smart home market should be able to feel that the market for smart locks is getting hotter and hotter, and that more users are using smart locks to buy smart lock products. Sales are also increasing year by year.

There are many reasons for this phenomenon. First of all, home intelligence and life intelligence are a major trend. Second, China's smart lock products are getting better and better, regardless of function, workmanship and user experience are very good. Followed by sales intelligence to do heroes! Market first-line dealers and agents. Because smart locks are new products in the industry, their sales model is relatively simple. At present, in order to allow more consumers to understand and understand the smart lock, it is the community experience promotion.

But the same is the promotion of the community, and some dealers have earned enough money, and some dealers ended in failure. Well, why do others do well and sell themselves? How do you do community promotion?

Pre-research is indispensable

Many dealers saw others doing community promotion, but they failed. Why did they fail? In many cases, it was because they did not choose the right community, that is, they did not do a good job of the previous investigation.

So what should we research in the early stages? We must first of all make it clear that the current situation is that in the eyes of users, smart locks are high-end products (though lockers don't think so, but users think so), but only the rich will use them. Therefore, it is important to choose a community.

Therefore, the content to be investigated before doing community promotion includes the lot of the real estate, the population of the community, the consumption level and ability of the owner, the occupancy rate of the community, and so on.

In general, the success rate of high-end residential and villa areas is relatively high. How to judge the grade of the community? First of all, it is to see who develops the community. The projects developed by the top 50 property developers, such as Country Garden, Vanke, Wanda, and China Resources, are relatively high-end.

Secondly, looking at how many luxury cars and sports cars are parked in the community, the more luxury cars and sports cars are parked, the more money they have and the higher the transaction rate of community promotion.

To serve accurate ads

While selecting the community, necessary and accurate advertising is essential. Why do you want to do advertising? Because at present, users still do not form the concept of smart lock products and related brands, to allow users to buy, you must first let users know and understand themselves.

However, advertisements cannot be placed casually, advertising costs must be spent, and the effect must be seen. Therefore, choosing a distribution channel and platform is very important.

So, which channels and platforms have better advertising results? The author thinks that these channels can be mainly based on these aspects:

First, the pre-study thinks that there are more purchasing power districts. There are two places in the community that can be voted. One is the elevator advertisement in the district. This is the highest place in the community, and one is the billboard in each corner of the community.

Second, the local media is more influential and well-known. In the era of new media, many people watch news mostly from new media. This kind of media has a wide audience. Local media advertising costs are not very high, and they basically cover more than 50% of the local population.

Third, the local traditional media. Such as local daily newspapers, television stations, radio stations, evening newspapers, morning newspapers, etc., such media have become less and less frank, but they are still worthwhile. At the same time, the local shopping mall LED, road billboards, wall advertising, etc. are also a good choice.

Of course, it is impossible for an unreliable dealer to invest too much in advertising costs. If you can win the support of manufacturers it is a very good thing.

If it is only for oneself, a powerful dealer can devote more advertisements. If there is no strength, at least it must be targeted to the community to invest in targeted advertisements. There are several X stands and so on.

Design product and price combination plan

In addition to product quality, users are most concerned about the price of the product. Therefore, the pricing of smart locks is also extremely important, at least in terms of price to make users feel value for money. This does not mean that they can win users at low prices.

But many times, if you only sell locks to sell locks, it is not attractive for users. Although in the eyes of the industry, smart locks should be rigid demand, but not necessarily in the eyes of users.

Therefore, in addition to the main security, convenience, and intelligence, smart locks should extend smart locks to the smart home. Therefore, the price should be divided into several grades, such as:

1999 yuan is a single lock; 2199 yuan to send a smart cat's eye or a home smart camera; 2399 yuan to send a smart cat's eye and smart camera; TM, use the original mechanical lock to offset part of the purchase lock; free trial for a month; or instalments ... to set multiple choices for the user.

Of course, the specific price combination and specific plans need to be designed by themselves.

Select time for community promotion

The reason why many distributors do not promote success is that many reasons are not selected right. For example, in the hot summer afternoon, in the cold winter days, etc., under such circumstances, people are too lazy to come out, how can it be successful?

So how do you choose the time?

First, choose the gold nine silver ten. The harvest season in September and October is the harvest season for agriculture. According to the people's income and expenditure psychology, they are driven by feelings in consumption and investment expenses. In autumn and winter, especially when the two seasons are handed over, the family Consumption has increased significantly, and it is also the peak period of renovation;

On holidays such as the 2nd, 5th, 1st, 1st, Dragon Boat Festival or weekends, due to traffic flow during the holidays; 3、Cooperate with the “6·18、Double 11” e-commerce shopping festival to do the corresponding promotion and preferential activities under the line; The election was held during the developer's handover ceremony and the owner's check-in ceremony.

No matter what kind of promotion method, the most important thing for smart lock sales is to do pre-sales experience and after-sales service. Selling a product is to think about how to sell a good product. This is the first step. The second step is to do a good after-sales service. 1. It can be a good way to know the user experience and know what to do. 2. Allows consumers to recommend relatives and friends to purchase, and expand the sales of smart locks.

Related browsing:

Article: Smart Lock Hubei Province Investment Promotion Beijing Code Lock Market

Recommended:How much is the smart lock price?

WIFI Smart Lock (http://zns.znjj.tv)-Professional smart lock agent joining website, providing the industry's most comprehensive intelligent fingerprint password lock joining agent, smart lock product library, smart door lock price, smart lock brand , smart lock manufacturers Daquan information, welcome to browse online consulting.