Traditionally, sanitary wares have become the “premium accessories†in the home building materials market with noble quality. However, in the current market environment, the sanitary ware manufacturers have made a discount, and launched a "very low discount price" that can not be lower.
Sanitary ware
According to industry analysts, for the sanitary ware function, consumers not only need to have their hygiene and cleaning functions, but also integrate health care functions, appreciation functions, technology and entertainment functions. From the consumer consumption trend, the sanitary industry will be diversified and developed. However, the survey found that, regardless of design style, function, and selling point, the price gap of different brands of sanitary products in the market is quite different.
In the interview, some insiders said that although the world's top 10 sanitary ware brands have entered China, pure imported ceramic ware has a market share of less than 5% in the entire Chinese market. Some unknown "international brands" are only registered by a domestic manufacturer in China, produced in China, shipped to foreign countries, and returned to domestic sales when they are branded as "noble blood". Even with state-owned brands, manufacturers of sanitary ware have increased several times more than they did 10 years ago, and there are huge differences in prices. It is inevitable that quality will be uneven.
When I visited the market, I found that under the advantage of profit, some sanitary wares said that the first-class products are superior products when they are sold, and as ordinary consumers, only the difference between superior products and first-class products is not apparent on the surface. . Mr. Chen, a person in the industry, admits that even if he is a connoisseur, he can only distinguish between authenticity by relying on testing instruments or after a period of use. Some dealers use the consumer information channel to be incompetent and so on, shoddy and deceive consumers. Behind the ultra-low price
After a circle in the market, the author found that 60% off, 50% off, 4.5% off... Most of the sanitary wares on the market are generally sold at discounts, and the lowest even hits 2 fold.
The merchant is really willing to give a big blood loss to earn money? In a storefront of Mingxiu Building Materials "target=_blank> building materials market, a salesperson told the author that the reason why the store products sell 30% off is because these are processed samples. And many of them existed; another store salesperson said that the discounted product has already been discontinued, and the price reduction is only for outdated models. The author also found that some new products just listed are also sold at a discount. In this regard, a shop owner said the truth: "Whoever buys the goods is still subject to the price tag, they must bargain." In order not to lose money or earn more points, we have to make a little discount on the price tag. What customers want is not such a psychological price. â€
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