The price war is quietly changing. “Decoration spending is a non-recurring expenditure, which means that you expect the use of a certain product to be at least 5 to 8 years. When the window and door industry hits the price war, many consumers are low because The price of a poorly-priced product was found to have suffered losses during installation and use.†Therefore, in 2010, consumers will be more rational about the purchase of door and window materials. Factories and distributors should be alert to the variables and negative factors behind the current development, seize the needs of consumers, and win the market with high quality and quality services.
From the consumer's point of view, the voice of inflation in 2010 has spread among the media. However, after the economic boom and plunge in the past two years, consumers have become more rational. Specific to the consumption of doors and windows products, many consumers began to look away from the price, product style, environmental protection, etc. have become the focus of consumers to consider buying.
Product development plays an important role in the rural tourism of building materials companies. China's rural areas are vast and the geographical and climatic conditions, economic development, customs, and consumption concepts are very different. Therefore, products provided to rural markets must meet the needs of differentiation. . For building material manufacturers, this will be a serious challenge, but it also contains huge business opportunities.
Middle and low-end products occupy the mainstream of the rural market At present, there are many problems in rural construction, including the poor thermal insulation performance of the enclosure structure. Most of them use single-layer aluminum alloy or wooden doors and windows, resulting in serious cold air infiltration. It can be seen from this that the implementation of rural building energy conservation in the future is imperative.
For doors and windows products, there is a big difference between the rural market and the urban market. The biggest difference is that the individual needs of the rural market for consumers are not very strong, but with the further development of new rural areas, in rural areas The market will also further stimulate the concept of fashion consumption. For example, in the past few years, all rural villages were all self-made wooden doors and windows. When they built a house, they provided some wood for the carpenter, and then they built and installed doors and windows. Later, some people took the lead in importing aluminum alloy doors and windows from the city. Everyone felt that it was fashionable, especially for young people. The installation of new windows and doors was even more festive and high-grade, and aluminum alloy doors and windows became popular in the countryside.
However, after all, the rural market is different from the urban market. Farmers have low income levels, unstable income growth and low degree of monetization, which seriously restricts the increase of farmers’ purchasing power, resulting in low per capita consumption of farmers. In addition, farmers' consumption habits and consumer attitudes are also quite different from those of urban residents, making it difficult for rural consumer markets to start. The high-end doors and windows products also appear to be extravagant in the rural areas in the short term. In contrast, the low-end door and window market will be welcoming in rural areas.
“Building materials to the countryside†is unknown behind the hot market In China’s rural markets, providing products that cater to consumers’ needs is more important than branding and will be more effective. For enterprises, excellent products are the lifeblood of the rural market. Only by providing products that cater to consumers' needs can they eventually win the market.
Since the country put forward the "building materials to the countryside" reform, many companies are actively preparing for the war, hoping that they can become "building materials to the countryside" of cooperative enterprises. Major companies have great expectations for “building materials to the countrysideâ€. They all expressed that “building materials to the countryside†is a good thing. Not only can farmers spend less money on houses, they can also help the development of enterprises, and they can achieve fame and fortune. However, they are concerned that "building materials to the countryside" is not something that every company can participate in, and the phenomenon of corporate monopoly may appear in the implementation of policies.
“Building materials to the countryside†still have many unknowns behind their hot spots. Enterprises should keep a clear head and not place their hopes on “building materials to the countrysideâ€. Instead, they should constantly improve product quality, gain reputation for enterprises, and strengthen enterprises’ The construction of channels will allow companies to develop better and better.
The lack of original design restricts the development of the industry There are still many drawbacks in the development of Chinese doors and windows enterprises, especially the lack of original design, which seriously restricts the development of the Chinese doors and windows industry. Compared to capital, more windows and doors enterprises are concerned about the original ability of the doors and windows industry. lack of. Many people in the industry bluntly stated that the current lack of money in China's door and window industry is not money, but design capabilities.
The lack of original capacity has become a bottleneck for the development of companies and industries. Some insiders said with deep understanding that in the Chinese window and door industry, once a company has gained popularity, its products will be quickly imitated and copied by other colleagues. Disregard for intellectual property rights has become an obstacle to the development of the entire door and window industry. At present, the door and window industry urgently needs an effective management philosophy and norms.
The rapid development of China's door and window industry has gradually led to industry giants with an annual output value of several hundred million yuan. However, the design level of Chinese doors and windows still lags far behind the world's top level. In this case, if the company wants to continue to grow and develop, it must develop the short-term benefits of original design and the long-term development of the brand should complement each other. If plagiarism results in too many utilitarian factors, it will surely buy brands, quality and consumers. Bring a certain influence.
Any industry that wants to develop and grow needs capital and brand promotion. It needs to be transformed. Capital and brand promotion will play a great role in promoting the development of the entire Chinese doors and windows.