Since the promotion of e-commerce, online marketing has become a hot vocabulary for major companies.
Reporter: Hello, Director Han, I am very glad that you can accept the interview with this site. Many professionals in the glass industry are interested in understanding Bluestar's offline LOW-E coated glass. Please briefly introduce Bluestar Glass and offline LOW-E coated glass.
Director Han: Hello. As the domestic manufacturer of LOW-E coated glass, which can provide both on-line and off-line production technologies, Bluestar Glass has always adhered to the business philosophy of “giving advantages, reflecting characteristics, pursuing excellence, and leading the trendâ€. In 2009, in order to further respond to the national building energy saving call and better meet the needs of the construction market for energy-saving products, on the basis of the original online LOW-E coated glass, the most advanced off-site off-site steel LOW-E coated glass production line was introduced. Since the products were put on the market, highly transparent products such as net color, light blue, blue gray, and light gray have been developed. Based on this, Bluestar combines its advantages of color glass production with a combination of non-ferrous substrates and advanced off-line low-emissivity coated glass production to develop shaded off-line LOW-E coated glass with excellent energy-saving effects.
Reporter: Please talk about the advantages of Blue Star Glass's off-line LOW-E coated glass in quality and service compared with other products.
Director Han: My company spent 160 million yuan to introduce Germany's VONARDENNE company with the most advanced level of magnetron sputtering LOW-E coated glass production line. First-class equipment, unique design, fully optimized layout, modern scientific management is a favorable guarantee for product quality, the product has passed the inspection of the National Glass Quality Supervision and Inspection Center, and the product's detection indicators are all superior to the national standards.
Bluestar currently has seven bases of seven color float glass production lines, and has always been a technology leader in the industry, and its rich colors occupy an important position in the market. For the production of off-line LOW-E coated glass substrates, we use the company's own production of high-grade float glass, which ensures the high quality of off-line LOW-E from the source. At the same time, we successfully developed shaded off-line LOW-E coated glass on color glass substrates, such as light green, dark green, and Weihai blue. Once the products are put into operation, they are recognized by the majority of users, especially the southern market is very popular. The offline LOW-E coated glass produced by Bluestar emphasizes off-site steel, and combines with Bluestar's powerful marketing network of nearly 100 domestic distributors and fixed-point processing plants to provide high-quality and convenient services for terminal projects.
Reporter: As a well-known expert in stained glass and online coated glass, the offline LOW-E coated glass provided by Bluestar will bring energy to the glass industry.
Director of South Korea: Blue Star offline LOW-E coated glass has an annual output of up to 5 million square meters, because it has lower K value than other products, better insulation and heat insulation, and can reduce building energy consumption for the society 67650 years. Tons of standard coal. With the powerful marketing network, our company hopes to promote LOW-E, a new type of energy-saving and environment-friendly products. It will lead our distributors to gradually upgrade their marketing focus from traditional products to the new darling of building energy saving, LOW-E coated glass; and guide end users to use energy-saving products. The effect of LOW-E coated glass; the promotion of these products will effectively reduce the energy consumption of various buildings and save energy. Meet the national requirements for building energy efficiency and meet the requirements of sustainable development.
Reporter: Energy saving, consumption reduction, environmental protection, and efficiency increase are the development directions of the glass industry. How will Bluestar Glass better serve glass companies in the future?
Director of South Korea: Energy saving, consumption reduction, environmental protection, and efficiency improvement are the guiding principles for the entire process of R&D and production of our company for many years. Our company has also been a provincial and city advanced company in energy conservation over the years. The successful launch of Blue Star offline LOW-E coated glass is another major achievement of our company serving the glass industry and serving the social energy conservation after the online LOW-E coated glass. In addition, our company has successively developed new products such as off-site, remotely-tempered solar control coating, self-cleaning coated glass, amorphous silicon photovoltaic solar panel, etc. These products are all adhering to the concept of “adding luster to our livesâ€. Industry and building energy efficiency markets offer more updated products.
In the future, our company will more deeply understand the needs of customers and the development trend of the society, increase research and development efforts, continue to devote more high-performance energy-saving and environmental protection products to the glass industry, spare no effort to save energy and reduce consumption for the glass industry. , Environmental protection, and efficiency increase contribute to the direction of development, allowing users to truly feel the benefits of energy-saving glass.
Reporter: Since the birth of the Bluestar brand, we have been pursuing the dignity of “Made in Chinaâ€. What do you think is the most important “Made in Chinaâ€?
Director Han: I think the most important thing for "Made in China" is to insist on "independent innovation." The competitiveness of enterprises is more based on self-innovation and self-research and development. This is the guarantee for long-term development. Bluestar’s important position in the field of solar control coated glass relied on continuous development of new products such as Blue Star Grey, Weihai Blue and Royal Blue. Bluestar's online LOW-E coated glass technology has adhered to the concept of integration of production, study and research and independent development from the very beginning, and has cooperated with Zhejiang University and domestic famous experts to develop online LOW-E production technology with independent intellectual property rights. In the future, we will continue to adhere to the concept of "independent innovation" and develop more products with brand awareness in the domestic market and even in the international market. We will mark the "Made in China" brand with Blue Star.
Reporter: In the end, I was very grateful to Director Han for accepting the interview of Ben Wang during his busy schedule. I wish the “Blue Star†brand is getting better and better.
Director Han: Thank you, hope that we can join hands with China Glass Network to develop together, and wish China Glass Network is getting better and better and provide us with a better platform.
Reporter: Recently, the drought in Southwest China has affected the hearts of the people. What do you think of ways to reward society and support disaster areas? How do you understand that Bluestar people are doing more than just a business, but a social undertaking?
Director of Korea: Corporate Social Responsibility is one of Blue Star's core values. Each year, our company uses a portion of its sales as a corporate charitable public expenditure fund for various donation activities. In this drought in Southwest China, our company once again set off a love culmination. In addition to donations, the company increased its research and development efforts, actively promoted the construction of water-saving projects, increased the reuse rate of production water, and at the same time increased staff education in water conservation and created water-saving enterprises.
A good company must be a company with a strong sense of social responsibility. Since the establishment of Bluestar Glass, the mission of Bluestar has been integrated with social responsibility. All kinds of products we developed, especially LOW-E coated products, amorphous silicon photovoltaic solar cells, etc., are all designed to satisfy society and architecture. Energy-saving, low-carbon economy, and green energy demand. We are willing to make persistent efforts to dedicate more and better energy-saving new products to the society, and contribute our greatest strength to creating a conservation-minded society.