At the end of September this year, throughout the Chinese furniture store, the furniture circulation industry continued to attract events, and investment and business started one after another. The major owners all wrote their own brilliant chapters with great handwriting. These seemingly unrelated events are actually centered on two main lines: one is preparing for the "Golden September and Silver 10", and no one is willing to let go of the golden time of this sale. It turns out that the long holiday effect is in the home stores across the country. The formation of customer-buying situation; second, the major events are closely related to the development strategy that enterprises admire, combined with time and space, the strategy of each owner is clear. Red Star Macalline (view map): Market layout highlights the global strategic event: Red Star Macalline has a frequent action in September, following the preparation and investment of the early Guangzhou Luzhou Red Star Macalline Full Home Expo Center, on the afternoon of September 21, The Red Star Meikailong Shuitou Expo Center Global Investment Conference was held in Nan'an Shuitou. More than 2,000 people from the organizers and many manufacturers and distributors witnessed the event. The unveiling of the red star Meikailong Shuitou Expo Center means that Red Star Macalline has taken a landmark step in the Fujian regional market, and has made a good start for its further expansion in the Fujian region. Chairman of the Red Star Macalline Group And CEO Che Jian latest said that in 2010, Red Star Macalline Group will also build six large ShoppingMall stores in the Fujian area. On the afternoon of September 23, “Red Star Macalline Guangxi Home Furnishing Moore Investment Description and News Ventilation Meeting†was held at Nanning International Convention and Exhibition Center. On September 29th, Red Star Macalline laid the second furniture store in Shenzhen, the Red Star Macalline Buji Store, which was the 55th store in the national market of Red Star Macalline. Comment: In the past two years, the rapid development of Red Star Macalline has been obvious to all. It has achieved an extension of enterprise strength through the replication of operating models and the sharing of brand goodwill, and realized a horizontally integrated business strategy. Chain operation has greatly promoted the development of the furniture circulation industry. Its successful operation method has made its marginal benefit of scale economy far greater than the marginal management cost, and achieved a virtuous cycle of the best state. The enterprise also created Strong core competitiveness and team cohesion. At present, China's furniture circulation industry has begun a new comparative competition. Each market has strengthened its strategic and institutional-centered competition mechanism by formulating its sustainable development plan, rapidly establishing its market by establishing a strong brand, and serving customers from the center of marketing. For the transition of the center, the competition provides more development space for the comprehensive group with chain, scale, internationalization and modernization. The brand access system of the red star standardized in the shopping mall and the pre-sale, sale and after-sale of the perfect goods The service system is reflecting its foundation and needs for international development. China Furniture CBD: Creating the largest furniture industry cluster event in Central China: September 29, China Furniture CBD Phase I Wuhan Furniture Museum Chengdu Furniture Hall, Brand Street Music Beauty Flagship Store Opening Ceremony, and “Huazhong (First) Furniture Dealer Purchasing Conference "Opened the curtain, and later, the foundation stone laying ceremony of the China Furniture CBD·Huazhong (Wuhan) Furniture Industrial Park was held. It is reported that China Furniture CBD has a total construction area of ​​3 million square meters and an investment of 5.2 billion yuan. According to the complete industrial chain layout, the core business and trade zone of the furniture industry with comprehensive urban functions, and the industrial transfer and reinvestment center of the international and eastern furniture enterprises in the central part. It is the only large-scale industrial cluster within a 500-kilometer industrial radius with a complete industrial chain layout. It is also a key government project of Hubei, Wuhan and Huanghua District. It includes Wuhan Furniture Pavilion, Chengdu Furniture Pavilion, Dongguan Furniture Pavilion, Shenzhen Furniture Pavilion, Hong Kong·Taiwan International Furniture Pavilion, China Furniture CBD·Brand Street, International Furniture MALL, Warehousing Logistics, Furniture Institute, R&D Center, Leisure Business and Community Eight functional areas such as service, business hotel and production base are dedicated to building the core business district of China's furniture industry. All of this is based on industrial transfer. Following the southern Lecong, the northern Xianghe River, the eastern part of the mouth of the mouth, and the western part of the Bayi, the Chinese furniture CBD became the most prominent furniture distribution center in the central part, filling the situation of the central part of the country and completing the formation. Five major business clusters of Chinese furniture. Comment: The Chinese furniture CBD has a well-known slogan: “We are not a furniture carrier, it is the ocean that carries the furniture carrier.†This sentence accurately summarizes its corporate status, and in terms of its use, it uses industrial vacancies and regional resources. Golden Horse Triumph actually earns double profits from store leasing and product sales, and some of its own real estate is also rising. For some furniture manufacturers in Central China and industries, the market will be equipped with storage bases, raw and auxiliary materials markets, and industrial parks. Hundreds of settled manufacturers set up Huazhong sales headquarters here, and establish warehouse logistics centers and direct sales centers. To reduce circulation, reduce logistics and operating costs, and achieve direct sales at factory prices. Jisheng Weibang: Test the “Exhibition + Sales†model event: On September 6, after nearly half a year of intense preparations, JSWB Guangzhou (Pazhou) Purchasing Center opened and JSW B2009 (Guangzhou) Autumn Furniture Purchasing Conference opened in Jisheng Weibang Guangzhou (Pazhou) Purchasing Center Hall A is grandly held. The procurement center has a scale of 90,000 square meters and has a total of 168 brands. The sixth floor is based on the first floor fabric sofa, living room furniture and outdoor furniture; the second floor leather sofa and classical sofa; the third floor soft bed, mattress and children's furniture; fourth floor Modern panel home, solid wood furniture; 5th floor postmodern (luxury) furniture, neoclassical furniture, Chinese classical furniture; 6th floor European and American classical furniture has a reasonable overall planning. Comment: Jisheng Weibang's move formed the "three combinations": the combination of exhibition and annual exhibition, the combination of domestic sales and foreign trade, and the combination of wholesale and retail, which also promoted the business model of the Pazhou business circle from the initial migratory bird exhibition mode. It is a perennial business and trade business model. From the market perspective, rapid market inspection is undoubtedly the most effective way for manufacturers to grasp the market. Consumers will evaluate the products at the exhibition site, and manufacturers can understand the needs of consumers and themselves in the first time. The shortcomings of the product are adjusted in time before the product is put on the market. On the other hand, the strict screening of exhibitors at the investment stage also provides great convenience for buyers to identify the strength of the manufacturers and the advantages and disadvantages of the products. JSWB's first step into Pazhou is undoubtedly a well-thought-out decision. Red Star is also preparing for the opening of the business. Through various exhibitions, it has promoted the development of the surrounding economy and the prosperity of surrounding industries. Pazhou has become the exhibition economy. The location of the synonym is now surging, but this will only increase the value of Pazhou's commercial properties to a greater extent, resulting in larger and more stable passenger flow and business opportunities. Ouyada: “Being in the top three, one hundred years of Ouyada†Event: On the morning of September 30th, the opening ceremony of the opening of the Eurasian building materials home Hanyang store was held in the square in front of the mall. Leaders of the Hanyang District Government and the China National Association and other leaders have spoken and expressed their full recognition of the positive promotion role of Ouyada Building Materials Home Hanyang Store in Wuhan and even China's home circulation. Ouyada Building Materials Home Hanyang Store is the first store of Ouyada Home in Hanyang. Its successful opening will undoubtedly become the mainstream experience shopping mall in Hanyang. On the opening day, the sales record in the cashier system of the mall reached a new high, the sales record was frequently refreshed, and the decoration season was in October. Many consumers were delayed until the timing of the 11th promotion, and the management team integrated the manufacturers. The promotion also really boosted the purchasing power of consumers, and achieved over 10 million sales on the day of opening. Comment: In the context of the gradual recovery of the economy, Ouyada Home has been able to enter the country with an elite team and more than ten years of accumulated management experience, and has achieved gratifying results: following the August Luoyang store in Henan. The debut was launched. During the opening period, the sales volume of goods reached nearly 20 million. The investment of Jinan Beiyuan Store of 120,000 square meters was progressing smoothly. It will be grandly opened at the end of October, and successfully signed the Tianjin Hongqiao and Nankai with a total operating area of ​​110,000 square meters. Stores, the national strategic layout increased to 14 stores in 7 cities this year, Beijing, Chongqing, Tianjin 3 stores and other commercial projects are in full-scale negotiations; spent nearly 10 million officially signed film and television superstar Chen Daoming as the Ou Yada home brand image spokesperson; Million hired Beijing's famous planning and consulting organization - Guofu Zongheng integrated marketing and strategic system; early next year, it will also invest 30 million to put brand image ads on CCTV. The person in charge of the Ouyada Group revealed that “flying against the wind and surpassing the curve†is the recent strategic goal of Ouyada Home. At present, Ouyada is stepping up its preparations with the momentum of “just fighting for the dayâ€. Ouyada has always been stable and steady, achieving “the top three in the country, One hundred years of Ou Yada is not a dream. Xiyingmen: Building “new business†of building materials and furniture. Event: SHOPPINGMALL, the largest building materials in Jiangxi Province – The 158,000-square-meter Xiyingmen (Nanchang) Building Materials Furniture Plaza officially opened on September 28. It is understood that Xiyingmen (Nanchang) Building Materials Furniture Plaza introduces the model of international building materials business city, and is committed to creating a "one-stop" shopping environment for building materials and furniture for the heroic urban people. Nanchang Xiyingmen's interior layout is elegant and simple, all-weather central air conditioning, two super large underwater world, 12,500 square meters of leisure plaza, 1,000 parking spaces, allowing consumers to shop in a five-star hotel environment. At the same time, Xiyingmen is also equipped with a series of personalized service facilities such as food center, child care center, bank and coffee bar. “First paymentâ€, “no reason to return, “100% low priceâ€, “100% environmental protectionâ€, Xiyingmen has created four major commitments to consumers, and determined to create a worry-free building materials and furniture shopping place for Nanchang consumers. During the opening of the business, a series of concessions for profit promotion activities, as well as the promotion of building materials to send furniture, on the opening day, nearly 10,000 passenger traffic to create a new daily traffic volume of similar stores in Nanchang. Analysis: Nanchang furniture market and other provincial capitals More competitive than the building materials and furniture industry, but the industry is relatively backward, most of them are in the traditional market-oriented and extensive operation state. Xiyingmen chose Nanchang, which is a great potential for growth. Nanchang Xiyingmen General Manager Xu Jinghong said: "We will fill the Nanchang building materials furniture market, especially the gap in the middle and high-end market. It turns out that the lack of international first-line brands does not mean that Nanchang people do not have the consumption power of mid-to-high-end brands. How many mid-to-high-end properties are in Nanchang, which shows how big the market of high-end brands in Nanchang building materials is. In the past, the first-line brands were difficult to enter Nanchang. There is an important reason for the lack of an effective bridge. Just like brand-name products must enter high-end shopping malls, brand-name furniture also needs a place of scale and scale. In the past, Nanchang lacked a platform for building materials and furniture industry. Xiyingmen has created this condition. Xiyingmen has landed in Nanchang, providing an excellent opportunity for international and domestic famous building materials and furniture brands to enter Nanchang and Jiangxi markets. Furniture stores of various shapes and sizes have been on the stage of furniture marketing. Performing a variety of roles, experiencing the glue and precipitation of time, some become a generation of heroes, some become a hegemony of the land... The changes in the world are changing with each passing day, and the only constant is change, the same is not sustainable Profit model, there is no lasting generation to make money secrets, the situation of furniture stores is also tangible and intangible The land has quietly changed, how has the glory of the past continue? How to uncover a new chapter? These will give us continuous attention.
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