The idea determines the way out, after careful analysis, after in-depth market research, experts suggest that the development of doors and windows enterprises should be promoted through three points.
1. Set up a strategic sales alliance
Expand brand tension, such as the integration strategy of the Sichuan wooden door brand integration; the macro home floor, Mona Lisa tiles, Italian style furniture, TATA wooden doors, Florence radiators, European kitchen cabinets, Wrigley bathroom home eight brand alliances have made obvious effect. This model can enable companies to gain competitive advantage and brand awareness in a short period of time. The form of alliance can be differentiating brand alliances in the same industry, different industry alliances, and alliances of upstream and downstream supply and demand partners, etc. Through engaging in interactive marketing and resource sharing, the awareness of customers can be improved, and the resonance effect of performance and brand can be created.
2. Vigorously develop network marketing and mobile marketing
Internet marketing has a wide range, fast speed and low cost. Any company is not limited by its own scale, and it can obtain information on an equal footing and display its advantages equally. It can enable small businesses to rapidly increase their popularity. Online e-marketing is a unique "sniper weapon" for small and medium enterprises. In 2007, Taobao's total transaction volume exceeded 43.31 billion metric tons, which was more than China Resources Vanguard (37.9 billion yuan) and Carrefour (24.8 billion yuan). Approximating the total turnover of 3,913 stores in Lianhua Supermarket nationwide at RMB 44 billion, or even approaching the three major multinational retail giants Wal-Mart (15 billion yuan), Carrefour (24.8 billion yuan), and Lotus (13.5 billion yuan). The sum of Chinese sales. This fully illustrates the development momentum of online sales.
Especially during the economic crisis, every ordinary consumer is actively looking for a "micro-measure" to deal with the financial crisis. Turning more consumer demand to the Internet has become a choice for many people. Online shopping also usher in the best opportunities for development. Small and medium wooden doors enterprises must seize this opportunity. HC and other are currently relatively well-known network platform, you can choose to use. The success of TATA wooden doors in network marketing is obvious to all.
Instant, interactive and personalized mobile media marketing, such as mobile phone, bus, and MTV video marketing, has become a new channel for disseminating differentiated information content. It can be said how fast IT develops, and how quickly Internet marketing can develop. Doing network marketing is a long-term direction and strategy.
3. Regular preparations for promotions
Promotions are not a panacea, but there is no promotion without promotions. Promotion is a double-edged sword. It is well-operated, corporate profits, and operation is not good, affecting the brand image and losing consumer trust. The author believes that there are four points to pay attention to the promotion: First, preparation should be sufficient; Second, do not fight the price war, price war to make the fragile distributors, small and medium-sized wood enterprises in the economic crisis is even more sad; Third, the promotion must be creative; four It is manufacturers and distributors who want to interact with each other and offer double benefits, so as to benefit the consumers.
Currently used discounts and promotional gifts account for more than 50% of sales promotion methods. The key to using these methods is different, such as the purchase of wooden door coupons, personalized home gifts, innovative small appliances, Asian Games tickets, All kinds of insurance policies are more creative. In addition, the concept of promotion, product bundle promotion, a single style of zero-profit promotion, advertising promotions, exhibition promotions, is also a good choice.