The 16th China (Guangzhou) International Architectural Decoration Fair (hereinafter referred to as Guangzhou Construction Expo) was grandly opened on July 8 in the Canton Fair Complex. It is understood that starting next year, the China Construction Expo will be held twice a year in Guangzhou and Shanghai. The popularity of this exhibition is booming, and many brands have also announced strategic goals and released new products through the exhibition, such as the iconic cross-border transformation of large homes, and the beautiful cross-border march into smart integrated kitchens. Expo highlights.
"Big Home, Pan Wood Industry" is booming
The reporter visited the site and found that the ultra-high popularity of this exhibition far exceeded the construction of last year's Expo. Exhibitors and visitors also lamented the crowd. Ms. Zhang, a spectator from Jilin, told reporters that this time he worked at many booths There were several people around the staff, and they could not take care of them at all. However, some exhibitors said that although the exhibition was prosperous, the conversion rate was not high, and the investment attraction on the first day did not meet expectations.
At the exhibition site, the reporter found that, unlike the previous session, the layout of the current exhibition area launched "customized" and "cross-border style", launched the "whole wood home improvement exhibition area", etc. The exhibition organizer told reporters that following the successful launch of the integrated home exhibition area This move of the Guangzhou Construction Expo is to highlight the industry style of "big home furnishing, pan-wood industry". In addition, the current Guangzhou Construction Expo will use information means, with the help of mobile terminal APP, micro station, micro exhibition hall, WeChat, Weibo, QR code and other measures, to create "online exhibition" and "mobile exhibition" The "trinity" layout of physical exhibitions, online exhibitions and mobile exhibitions.
Brand predators have voted for "big home"
"Big Home" quickly became popular from a new concept, and now it has become the mainstream trend of the development of the home furnishing industry, and various brand crocodiles have entered the big home. A few days ago, Nature Floor announced that the company name was changed from "Nature Floor Holding Co., Ltd." to "Natural Home Holding Co., Ltd.", and has been effective since June 9 this year. The Chinese abbreviation will be changed from "Nature Floor" For "Nature Home", this move illustrates its determination to transform into a big home. On July 8th, at this year's construction expo, Nature Home announced the acquisition of Konila, the establishment of the "Nature · Konila" brand, plus the field of cabinets. According to reports, Nature Korani brings together custom home products with different styles and materials such as cabinets and wardrobes. It is reported that in May 2013, Nature has cooperated with the European top cabinet brand Wilman cabinet.
Shengxiang Group, which also started in the wood industry for the first time to participate in the Guangzhou Construction Expo, announced on July 9 that it will implement the big home strategy, with the wood industry as the core strategy, and the product category extends from the floor to standard doors, wardrobes, and kitchens. . Feng Xiaohu, vice president of Shengxiang Whole Kitchen revealed that Shengxiang Whole Kitchen has been in preparation since August 2013. This press conference announced that Shengxiang's entry into the kitchen cabinet industry. The reporter saw in the Wrigley cabinet exhibition hall that Wrigley, famous for its sanitary products, has extended its products from sanitary ware to wardrobes and cabinets.
The wave of intelligent building materials accelerates
In the building decoration hardware exhibition area of ​​Zone A of the exhibition hall, you can see the words "intelligence, technology" at will, and smart products such as smart locks and silent door locks also jump into the eye. Unlike the single product intelligence, this exhibition has some Hardware manufacturers began to take the smart home route. At this year's construction expo, Yajie Hardware appeared in a new posture, fully realizing a big leap from the traditional hardware industry to the era of smart hardware, and launched the HI-system smart housing supporting hardware, which is a brand new product cluster in the era of Yajie Internet of Things It is the sixth brand new category with door locks as the core products after smart door locks, architectural door locks, door hardware, furniture hardware, bathroom hardware.
According to reports, the active security smart door lock i series uses wireless transmission technology, active security protection technology, automatic control technology, and mobile terminal operation carriers such as mobile phones and IPAD to connect electronic devices related to home life to build a smart home environment. . The new product exhibited by Fuxuan Door this time is the smart door and window of the home system. As long as the smart product is installed on the mobile phone, the smart door and window home system can control the switch of the door and window products such as electric shutters, electric sunroof, and even air conditioners, televisions, The switches of smart home products such as sound effects and cameras can also be controlled.
In addition, e-commerce brands also cross-border smart homes. Midea entered this exhibition and held the "2014 Midea Smart Whole Kitchen Investment Summit and Fortune Forum". It is reported that this year is the year of Midea's comprehensive transformation to intelligent. In March this year, Midea released a smart home strategy.
Industry insiders said that 2014 is destined to be a smart year, and the definition of intelligence is more extensive, the home realizes smart clusters, and it is more prominent in terms of operability. The industrialization of the building materials industry will accelerate the wave of intelligentization, and the intelligent ecology of the home will tend to perfect.
Custom wardrobe focus on informatization and environmental protection
Informatization is also the direction of the development of customized wardrobe companies. The reporter learned from this construction fair that Sofia (002572, stock bar) wardrobe released the "Plan X" and teamed up with the world-renowned software company Oracle (Oracle) to launch a customer management and experience improvement plan. In the Yishang home furnishing exhibition area, the cloud home platform launched by the enterprise also aroused the interest of dealers. It is reported that this cloud home platform can manage customers well, and distributors' internal resources are well shared. It is understood that this year, Shangpin Home Furnishing has upgraded the display area to a customer experience area in each of its stores.
Solving the environmental protection problem of the wardrobe has become an eternal topic in the industry. With the improvement of environmental awareness in the consumer market, more and more boards that advertise zero formaldehyde and low formaldehyde emission are being valued. Environmental protection is emphasized on the wall of Holocaust showroom. In terms of Shangpin home furnishing, companies are also constantly developing and using environmentally friendly materials, so that the current formaldehyde emission of plates is less than or equal to 0.5mg / L. Federal Gordon launched an environmentally friendly low aldehyde "green board" this year, and the product plates have been upgraded from E1 to E0 level. The reporter learned from the interview that in the current custom home furnishing industry, consumers have higher requirements for optimizing the floor space of houses, and products such as tatami mats are well designed to meet consumers' needs.
Industry insiders believe that as the profits of the customized wardrobe industry increase with sales, the overall income will tend to be stable and transparent. At present, the brand awareness of the customized wardrobe consumer market has been established, and the brand layout has become increasingly clear and personalized. In the market, SMEs have completed market accumulation in the low-end market. In terms of products, as the market matures, more elaborate and tasteful design becomes the selling point of the brand competition, and the three-in-one integration of the humanistic intelligent network and the full integration of modern home life are also gimmicks of major companies.
Reprinted from "Information Times"
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