Security enterprise network monitoring develops rapidly

The security monitoring system is not only a complicated analog monitoring system for wiring, but more dependent on a networked video surveillance system. At present, China's network video surveillance market is dominated by modular integration. Most projects still use traditional analog cameras and digital encoders. The promotion of pure IP products still faces many obstacles and difficulties.

IP network camera sales often need to provide customers with a complete set of system solutions, which puts higher technical requirements for manufacturers/system integrators.

Finding the advantages of the target customer group IP monitoring lies in interconnection, remote monitoring and flexible networking. Most of the “Safe City” projects led by government agencies and public security have explicitly stated that they must choose network monitoring. The financial and transportation industries have demonstrated a clear demand for networking in recent years, and networking has undoubtedly become its first choice. The education industry tends to monitor the network due to the improvement of network infrastructure.

Marketing strategy First, do a good job in the key industry / project of the short-listed work, especially the safe city, finance, telecommunications mobile and other short-listed work, the brand name is entered the threshold of the industry.

Second, the construction of strategic partnerships. It has formed extensive strategic cooperation with many platform software vendors to form strategic alliances and create a good ecological environment.

Third, segment the market, open up key industries, and focus on public security, transportation, finance, telecommunications, prisons, petroleum, electricity, and education. For these high-end and high-quality industrial users, they will conduct targeted technical exchanges through industry conferences, promotion conferences, etc., understand the needs of customers in the field, and provide system solutions that meet customer needs.

Fourth, channel construction (agent dealers), through project agents, product agents, through the agency's customer resources for market development and product sales.

Fifth, OEM/ODM construction. Some companies may focus on system integration, and they will be weak on products. They also hope to have their own brands and they can cooperate through OEM/ODM.