Must transform and upgrade furniture accessories and raw materials

In recent years, raw material suppliers, both manufacturers and distributors, have gradually begun to try to go from behind the scenes to the stage and try to play a certain role in the furniture industry in various ways.

In 2013, high-end materials held at various furniture fairs held a large number of large-scale forums featuring e-commerce, low-carbon, environmental protection, and optimization of industries, attracting widespread attention in the industry. At the same time, at the scene of some large-scale furniture exhibitions in China, more and more exhibitors of raw and auxiliary materials have also made remarkable progress in the scale, investment, and grades of exhibitions. Some special booths can already be exhibited by furniture exhibitors. The booth is the same day. This has also aroused the attention of the organizers of the exhibition. Many exhibitions will establish separate exhibition areas for raw and auxiliary materials, and hold a series of forums and conferences that are led by raw material suppliers.

Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, said that with the momentum of the country leading the transformation and upgrading of traditional manufacturing industries, more and more raw materials suppliers have begun to increase the importance of brand communication. The enthusiasm of all exhibitors and promoters is unprecedented. Rising, through e-commerce to promote their new materials, new technologies, etc., at the same time for their own corporate brand image is also constantly improving. It can be said that the raw and auxiliary materials industry is no longer an extensive living form in the past, but represents the "high, refined, and sharp" furniture industry. Of course, some large-scale raw material distributors have also increasingly felt the power of the brand through long-term cooperation with foreign high-end brand raw material manufacturers, and realized the value the brand brings to the product and the advantages it brings to the company's development. This is another reason that prompted raw material suppliers to increase brand building and dissemination.

In short, the future furniture industry and the upstream raw and auxiliary materials, including hardware accessories must be industrial upgrading, resource integration and reuse of new e-commerce model full development, with a strong voice to allow us to let the furniture industry go abroad.