Although from a single point of view, China's hardware companies are mostly "hardware", but due to the large number of hardware companies, widely distributed, so the scale of China's entire hardware industry is still quite large. According to the data released by the China National Hardware Association, the total output value of China's hardware products industry has reached 800 billion yuan, and has maintained a growth rate of more than 15%. Such a huge industrial scale has brought many "hardware" into a "big hardware" industry.
However, inconsistent with the huge industrial scale, many hardware companies in China are mainly exporting and OEM businesses, and most of them do not have their own brands and stable sales channels. This has caused hardware companies to remain in a 'short-sighted' status in terms of promotion, lacking long-term brand building plans and corresponding publicity plans.
When the concept of "brand awareness" no longer stays "on paper," the hardware industry is surprised to find out "how far we can go with our thoughts." With the intensification of competition in the hardware industry in recent years, the brand awareness of enterprises has been awakened, and gradually recognized the importance of the brand for the long-term development of the company.
In recent years, more and more companies have incorporated brand building into their strategic plans. Brands are particularly important for companies that started late. Many companies are on the same starting line. Whoever receives the brand will be the first to accept it and obtain it. With a certain degree of popularity and reputation, this company can be ahead of other rivals and emerge in the hardware industry. However, the status quo of China's hardware industry brand building is worrying, and the brand road has a long way to go.
Compared with the ever-expanding scale of China’s economy, China currently lacks world-class brands, and the added value of Chinese manufacturing still needs to be improved. China's hardware industry has become more and more aware of the brand. A group of new-born hardware brands have grown up, and they have started to go abroad for mergers and acquisitions, such as "24 overseas acquisitions by Dalian Far East to create global giants."
However, inconsistent with the huge industrial scale, many hardware companies in China are mainly exporting and OEM businesses, and most of them do not have their own brands and stable sales channels. This has caused hardware companies to remain in a 'short-sighted' status in terms of promotion, lacking long-term brand building plans and corresponding publicity plans.
When the concept of "brand awareness" no longer stays "on paper," the hardware industry is surprised to find out "how far we can go with our thoughts." With the intensification of competition in the hardware industry in recent years, the brand awareness of enterprises has been awakened, and gradually recognized the importance of the brand for the long-term development of the company.
In recent years, more and more companies have incorporated brand building into their strategic plans. Brands are particularly important for companies that started late. Many companies are on the same starting line. Whoever receives the brand will be the first to accept it and obtain it. With a certain degree of popularity and reputation, this company can be ahead of other rivals and emerge in the hardware industry. However, the status quo of China's hardware industry brand building is worrying, and the brand road has a long way to go.
Compared with the ever-expanding scale of China’s economy, China currently lacks world-class brands, and the added value of Chinese manufacturing still needs to be improved. China's hardware industry has become more and more aware of the brand. A group of new-born hardware brands have grown up, and they have started to go abroad for mergers and acquisitions, such as "24 overseas acquisitions by Dalian Far East to create global giants."
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