Steam washing, bubble washing, air washing, silver ion washing, ultrasonic washing... Nowadays, the washing machine is no longer a single-function household appliance that only completes the task of washing, and it adheres to the body of the washing machine as people's life quality improves. Special features attract more and more attention. "Want to buy a washing machine, but in a circle around the store, dizzy!" In the face of various new features and concepts introduced by various first-line brands, Miss Lin Chen, some "dizzy": these washing machines are priced from a few hundred dollars To the tens of millions, where is the difference, just because the laundry concept is different?
It was found that most people would still buy a washing machine with relatively few functions, such as a washing machine with the main functions of "washing + drying". So are the new features that washing machine manufacturers are struggling to innovate? Are they chicken ribs?
Simple and affordable
"Today's washing machine function is really too much, up to more than 20 have!" A store sales staff recommended an air wash, self-program, digital display, rust, sterilization, mute and other Functional washing machine. When a reporter asked what "air wash" meant, the salesperson explained for a long time, and the reporter still didn't understand it; at the same time, the dense function keys on the washing machine's operation panel seemed to be quite a headache. In the interview, the reporter learned that most people are puzzled by these "high-tech" washing machines. Many people even think that this is the trick for manufacturers to flicker. Not only are these advanced features difficult to use, but their prices are also much higher.
“I bought a drum washing machine with more functions last year. But I usually put my clothes in. After I put the laundry detergent in the tank, I press the 'Start' button. I feel that other functions are not used.†Ms. Wang said that in the future buyers will try to choose a simple operation. The salesman's words also confirmed this point, the store sales manager told reporters, in general, most consumers are more inclined to buy a simple, affordable washing machine, although drum washing machines are gradually popular, but the wave wheel washing machine still occupies The absolute share of the low-end market.
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