　 It is not difficult to find from the current survival conditions of furniture companies that the large domestic and foreign environment makes it difficult for industry companies to breathe. Internally, the domestic property market has strict property control policies; externally, wave after wave of "anti-dumping" investigations has made the furniture industry powerless in the face of a broad international market.
Affordable housing construction brings new markets
With the implementation of national policies, various places have started to build affordable housing, which has brought furniture demand, promoted the replacement of the furniture industry, and seized a huge market share. By focusing on the demand characteristics of affordable housing consumer groups and developing furniture industry products suitable for their needs, it is undoubtedly good news for upstream leading enterprises and small furniture industry companies with rigid needs.
In the environment of global competition, in order to obtain a favorable competitive position and improve competitiveness, the furniture industry has actively changed its concept and established a brand image has become a trend of development and transformation. At present, the proportion of independent brands in China's furniture companies is low, and the profit of single products is weak, and the comprehensive costs of raw materials and labor resources continue to rise, and many companies feel more pressure. But so far, the purchasing power of home furniture has not been saturated, and the rigid demand for new houses and remodeling is also very strong. Many furniture agents have said that taking the road of branding will be the key for enterprises to increase profit margins and improve themselves in the future.
Adhere to the design brand model that combines practicality and artistry
The practicality of furniture is timeless fashion. Combined with the shape of your own clothing room, consider the location of common clothing appliances and functional parts such as sinks, stoves, refrigerators, microwave ovens, disinfection cabinets, etc., arrange and design the structure of the wardrobe reasonably, so as to combine it with art to meet the owner's lifestyle Aesthetic appeal.
Adhere to the consumer brand model of the hardcover room
For now, the integration of clothing and electricity has become a major trend in the future. With the diversified development of overall furniture design and the continuous application of high and new technologies, microwave ovens, induction cookers, dishwashers, disinfection cabinets and other equipment are no longer embedded in the wardrobe. No matter how difficult. The overall furniture is based on modern design and consumer philosophy. In other words, in addition to the modern overall matching and design, the consumer concept and habits that are different from the traditional ones are the "nutrients" that the furniture industry can develop.
Adhere to the environmental protection and brand management philosophy model
Environmentally friendly products are the mainstream of the market, and branded products are consumers' first priority. People's requirements for furniture are not simply functional needs, but also the need for beautiful decoration and the need to show individuality. With the development of the domestic economy, people's lives have undergone fundamental changes, and people's needs for furniture are bound to develop in the direction of health, environmental protection, and branding. Therefore, environmental protection, energy saving, and green products will become a popular trend in the furniture market in the future, and will also be a favorable time to build a brand in the furniture industry.
Low-end market furniture industry has great room for development
It is understood that the space requirements for the development of furniture companies in the secondary and tertiary markets are still huge, and most companies have not fully penetrated this market. Driven by the gradual advancement of new rural construction and urbanization construction, the increase of new buildings in the countryside has increased the demand for the furniture industry in the rural market and the requirements for product grades.
High-end furniture industry trends are emerging
Although China's furniture industry has rarely won design awards, it still strives to find a way to develop. With the peak of China's population, the growth of the furniture industry driven by consumer preference will show a steady trend with the characteristics of growth and upgrading, such as branding and high-end. As a result, the furniture industry has shifted to a higher value chain.
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